The Toolbox for Private Practices to Learn, Grow and Flourish
Leaders from inside and outside of hearing care share their key lessons, strategies and “secrets” to help you to tackle change, get and keep patients, and become the most trusted clinic in your community.
Popular Categories
Marketing
Leadership
Business Growth
Smart Ideas
Recent Articles
-
The Three Critically Important Things To Do Right Now To Protect Your Clinic From The Next Recession
It's not looking pretty out there, however, there are sure-fire ways to ensure you don't get swallowed up by the chaos, and here they are...
-
Should Private Practice Hearing Care Use Facebook Advertising Or Google Advertising? [The Outcome Of An In-Depth And Advanced Experiment]
Where should you spend your precious advertising dollars, Facebook or Google? This article shares the results of an experiment we did that give you a clear and definitive answer.
-
Dr. Cliff AuD Shares The 3 Biggest Secrets Behind Growing A Successful YouTube Channel & How You Can Easily Replicate Them For Your Practice
Dr. Cliff AuD is by far one of the most recognizable faces in hearing care, and in this article we share his 3 most powerful secrets to creating great video content that makes true impact.
-
The Recruitment Puzzle: How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Here's the truth: the recruitment industry for hearing care clinics has changed. It's tougher than ever to get the right people, which means, doing what you can to stand out and be the clinic people want to work in is crucial to achieving hiring success...here's how it's done...
-
3 Ways To Utilize LinkedIn And Positively Stand Out In The Hearing Care Industry
What if there was a way to utilize LinkedIn with the minimal amount of effort for the maximum amount of return...would you want to hear more? Then you’re in the right place, as LinkedIn expert Beth Granger shares her 3 top tips for a private practice owner wanting to get started on this powerfu...
-
The Three Foundations: How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades
In this article, I’m going to share the three high-impact (yet simple) actions that you can take right now that will increase the frequency of your patient upgrades without having to regularly run “new technology” campaigns or use reputation-destroying gimmicks.
-
The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]
I’ll get straight to the point. This article is going to share a step-by-step walkthrough of how you can implement a very simple upgrade campaign that has been responsible for driving millions of dollars of sales for our members.
-
How To Encourage People To Choose You Earlier In Their Hearing Loss Journey, And Build A Pipeline Of Future Opportunities (Without Spending A Bean!)
This article explains how you can optimize your website so it answers potential patients' questions immediately and in a way that positions you as the friendly expert.
-
How To Punch Your Personality Into Your Marketing (Whilst Also Being Professional)
Just because you’re professional, doesn’t mean you have to be boring. In this article, we look at the ways you can add personality to your business without sacrificing your professionalism.
-
Why Email Newsletters Are Still One Of The Smartest Marketing Strategies & How To Make One Work For Your Private Practice
In this article, we share Nathan’s priceless expertise on how to make email marketing work for you. FYI, this list is by no what exhaustive, and we encourage you to listen to the podcast to get the whole shebang.
-
The Most Non-Sleazy Marketing Strategies For Your Hearing Care Clinic (That Are Easy, Quick, Treat People Properly And Actually Get Results)
You’re about to discover 14 ways to effectively market your business, drive more revenue, and future-proof your offering, all in which are no to low cost, put your patient first and don’t feel sleazy, salesy or false.
-
How To Define Your “Tip Of Arrow” To Articulate Why Somebody Should Choose You And Protect Yourself From Becoming Obsolete
In this article, I’m going to share how you can discover your “tip of arrow”/value proposition and share a framework that you can follow to articulate what makes you unique as concisely as possible.
Guest Articles
-
How To Effectively Manage A Heavy Workload And Seamlessly Deliver Results – Kelsi Mangrem
Dr. Kelsi Mangrem, licensed audiologist and full-time mom, is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However...
-
The 3 Most Dreaded Questions in Hearing Health Counseling
I often get asked the question, “How have y’all (yes, we say y’all a lot) been able to grow your practice recently, given the current climate of the hearing health profession?” Maybe I’m paraphrasing a bit, but I’m sure you get the idea.
-
Revealed: The Biggest Google Keyword Opportunity In Hearing Care (That Everybody Else Is Missing!)
If you speak to clinics or even marketing companies that ironically sell SEO services, then they’ll tell you that being number one on Google for this search term is the most important part of your digital marketing strategy. But it's simply untrue. All you have to do is look at the data.
-
10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.
-
Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
-
Understanding and Building KPI’s Into Your Clinic, with Chris Arnold
When I first started in the hearing industry, I joined my father who was very set in his ways when it came to anything involving the business. Everything was kept in various notebooks, all written in pencil.
Contribute Your Own Expert Articles To Our Industry Collection
The Business of Hearing isn't just an inside job. We take guest articles and contributions from experts inside and outside of the industry. If you have an area of expertise that you feel can help Private Practice owners to further expand their knowledge, marketing, business or vision, we'd love to hear from you.
You can use the form here to submit all your details to be considered as a guest author on our platform.
Due to the volume of submissions, we are unable to reply to every submission directly. However, if your article is chosen to appear on our site we will drop you an email to the address provided on the form once we have published your article. This allows you to share your hard work with your friends and industry colleagues. You should also give yourself a pat on the back for helping to provide further value to a crucial healthcare industry.
Top Podcasts
-
Episode 47Three Things You Can Easily Do To Protect Your Clinic From The Next Recession
In this episode we talk candidly about the looming recession and what you can do to ensure your clinic is future proof
-
Episode 46Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?
In this episode we share the results of a very specific experiement on the effectiveness of both Google and Facebook for acquiring new patients that we did for our Inner Circle ...
-
Episode 45The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content
Ever since we started The Business of Hearing podcast we wanted to conduct this interview, for one simple reason...In the Audiology world, Dr. Cliff AuD is legendary. And in thi...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
Includes:
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold
