The Toolbox for Private Practices to Learn, Grow and Flourish
Leaders from inside and outside of hearing care share their key lessons, strategies and “secrets” to help you to tackle change, get and keep patients, and become the most trusted clinic in your community.
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Recent Articles
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How To Create Video Content – An Easy Guide For The Private Practice Owner Who Hates Being On Camera With Dr. Jana Emola-Austin
In this complementary article to the ‘How to Create High-Quality Video Content That Attracts Patients With Dr. Jana Emola-Austin’ podcast, we pull out the 3 key lessons Dr. Jana shares so you too can feel inspired to give video a go. Well, what if there was a way to turn that chaos into ca...
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The Key Lessons Behind Building A $5m Private Practice With Dr. Sunni McBride
As a private practice owner looking to grow their business, you’ll likely have three questions (among many others) for the person who’s been there, grown it, and bought the “I’ve built a $5m business” T-shirt. In this article we answer those questions for you. Well, what if there was a way ...
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The Dos And Definitely DON’TS Of Using Photography In Your Marketing
If you’ve got a website, the chances are you’ve had that annoying moment where you’ve been asked for images and you haven’t got any…or at least any good ones. In this complementary article to the How To Tell Powerful Visual Stories Through Photos podcast with expert photographer John D’Mato, we...
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Carey Lohrenz Shares Her Two Most Powerful Methods For Overcoming Stressful Situations In The Hearing Care Industry
You know that moment where suddenly everything seems to go from 1 to 100 and you’re thrown into a state of total and utter chaos? Yep, you don’t have to be the owner of a private practice to know what that feels like. Well, what if there was a way to turn that chaos into calm using two very s...
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Tamsen Webster’s Profound Solutions To Overcoming The Biggest Challenge The Hearing Care Industry Will Ever Face
“Aha moment” analogies and practical guidance combine to make this recent Inner Circle Book Club interview with Tamsen Webster one of the most invaluable in the deck. If you’re the owner of a private practice and you’re struggling to get the message across why people need to see you, Tamsen’s boo...
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Queen Of Swagger Leslie Ehm Shares How Private Practice Owners Can Make All The Difference To Their Business By Being A “Beautiful Human Mess”
In this article, we dissect what it means to have swagger and how you can proactively include more of yours into your work.
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Ron Karr’s Expert Guidance On How To Adopt The “Velocity Mindset” As An Owner Of A Private Practice
Although Ron defines velocity as “speed plus direction,” he defines a velocity mindset as the greatest skill of a leader, wherein they work with their team to conceptualize a clear goal and then work backwards identifying the steps needed to realize it. This, he believes, is the true essence of a...
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Bob Burg’s 5 Laws Of Stratospheric Success And How It Could Mean The World To Private Practice Owners
To be a Go-Giver, you have to give exceptional value to those you serve, and thus through the power of giving, you will receive. In this article, Bob Burg explains his five Go-Giving laws for “stratospheric success” and puts them into context for the good-willed, ambitious hearing care professi...
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Accidental Marketing Genius Marcus Sheridan Shares Expert Advice On How Private Practice Can Up Their Content Game With One Smart Move
If, like so many other private practice owners, you balk at the sheer amount of marketing options available to you and just wish someone would tell you, “Here, do this, it really works,” then you’ve just got your wish…
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Two Obscure Industries That You Can “Steal” Ideas From To Apply To Your Private Practice Hearing Care Clinic [Examples]
The hearing care industry is somewhat incestuous. Nearly every idea, every mailer, and every marketing campaign is swiped from each other, with many of the ideas always coming from within.
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How To Effectively Manage A Heavy Workload And Seamlessly Deliver Results – Kelsi Mangrem
Dr. Kelsi Mangrem, licensed audiologist and full-time mom, is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However...
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The Two Biggest Risks of Offering the Jabra Enhance Plus Within Your Clinic
It’s finally happened. A product has reached the market from a well-respected technology brand that promises to be for the millions of people that are not yet ready to become prescription hearing aid wearers.
Guest Articles
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How To Effectively Manage A Heavy Workload And Seamlessly Deliver Results – Kelsi Mangrem
Dr. Kelsi Mangrem, licensed audiologist and full-time mom, is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However...
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The 3 Most Dreaded Questions in Hearing Health Counseling
I often get asked the question, “How have y’all (yes, we say y’all a lot) been able to grow your practice recently, given the current climate of the hearing health profession?” Maybe I’m paraphrasing a bit, but I’m sure you get the idea.
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Revealed: The Biggest Google Keyword Opportunity In Hearing Care (That Everybody Else Is Missing!)
If you speak to clinics or even marketing companies that ironically sell SEO services, then they’ll tell you that being number one on Google for this search term is the most important part of your digital marketing strategy. But it's simply untrue. All you have to do is look at the data.
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10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.
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Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
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Understanding and Building KPI’s Into Your Clinic, with Chris Arnold
When I first started in the hearing industry, I joined my father who was very set in his ways when it came to anything involving the business. Everything was kept in various notebooks, all written in pencil.
Contribute Your Own Expert Articles To Our Industry Collection
The Business of Hearing isn't just an inside job. We take guest articles and contributions from experts inside and outside of the industry. If you have an area of expertise that you feel can help Private Practice owners to further expand their knowledge, marketing, business or vision, we'd love to hear from you.
You can use the form here to submit all your details to be considered as a guest author on our platform.
Due to the volume of submissions, we are unable to reply to every submission directly. However, if your article is chosen to appear on our site we will drop you an email to the address provided on the form once we have published your article. This allows you to share your hard work with your friends and industry colleagues. You should also give yourself a pat on the back for helping to provide further value to a crucial healthcare industry.
Top Podcasts
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Episode 34Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business
There are many parallels between physician marketing and Tinder and it's almost certianly not in the way you think. In this podcast, Oli reveals all.
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Episode 33How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read
Have you ever spent ages trying to write something for your website, blog or social media, to read it back and think "gosh that's boring"... ...if so, then you're really going ...
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Episode 32How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr
Do you consider yourself to be a leader, or a hearing care professional who runs a business? In this episode, Phil is joined by author of "The Velocity Mindset" Ron Karr as they...
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.
