The Toolbox for Private Practices to Learn, Grow and Flourish
Leaders from inside and outside of hearing care share their key lessons, strategies and “secrets” to help you to tackle change, get and keep patients, and become the most trusted clinic in your community.
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Recent Articles
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Should You Take Business Advice from Manufacturer Reps?
Who you take advice from is a make-or-break business decision, so knowing who you can trust is everything. In this article, we’re going full “feather-ruffle” mode, as we discuss who you might not want to take all the advice from, and why…
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How To Sell A Set Of Hearing Aids For $26,000!
If you’ve read that title and thought “wtf?” then you’re in the right place. This article is a real thought-provoker, and one that will be particularly appreciated and enjoyed by the more, shall we say, ‘discerning’ private practice owner.
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This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…
Quality over quantity – it really is the secret source of success. In this article, we look at how one simple change to your website can make all the difference and in turn, help you attract the right kind of people to your clinic instead of the wrong ones.
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Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself
As business owners, we all have a huge flaw. So big in fact, it creates a mist around seeing obvious things clearly. This article will help with this.
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David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains
In this article, I’m going to share four things that you can do to protect your future as an independent clinic, proving bigger doesn’t always mean better…
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Why You Should STOP Selling Hearing Aids Immediately
This article has been created to alert you of the real changes that are happening in the hearing care industry right now. By doing so, you’ll then understand why selling hearing aids is not a smart move, and what to do instead…
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How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)
In this Article, I’ll share the two key places within your clinic where you can start collecting extra dollars…and the best bit? Neither of them relies on you bringing in more patients.
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Three Ways to Attract Younger Patients into Your Clinic
In this Article Oli identifies the three key ways you can attract younger patients to your clinic. Simple, smart, and total common sense, you’ll be annoyed you didn’t put them into practice sooner.
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The 5 Stages of Awareness: How to Reach More People with Your Marketing Efforts
In this Article, you’ll learn all about the ‘5 stages of awareness’ and how you can implement them within your own clinic to maximize all marketing efforts going forward.
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[RANT] The 3 Marketing Tricks to Warn Your Patients About (That Are Deployed by Slimy & Shi**y Clinics)
In this Article, Oli calls out a bad marketing practise within the hearing care industry and exposes three shi**y things slimy clinics are doing right now, and why they must stop.
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The Magic of Removing Your Rose Tinted Glasses
In this Article, Oli shares his outsider observations and takes a look at two ways that are seen as somewhat normal within the hearing healthcare industry, but when you think about them, they can be counterintuitive to increasing your profits as a hearing healthcare business.
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Viagra for Hearing Care Clinics: How to Keep Going When The Excitement Has Gone
Warning: This article contains puns. Bad puns. If you’re feeling a little flaccid, stuck in a sticky spot, and you’re having trouble rising to the occasion within your private practice business, then I hope you find this article helpful.
Guest Articles
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How To Effectively Manage A Heavy Workload And Seamlessly Deliver Results – Kelsi Mangrem
Dr. Kelsi Mangrem, licensed audiologist and full-time mom, is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However...
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The 3 Most Dreaded Questions in Hearing Health Counseling
I often get asked the question, “How have y’all (yes, we say y’all a lot) been able to grow your practice recently, given the current climate of the hearing health profession?” Maybe I’m paraphrasing a bit, but I’m sure you get the idea.
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Revealed: The Biggest Google Keyword Opportunity In Hearing Care (That Everybody Else Is Missing!)
If you speak to clinics or even marketing companies that ironically sell SEO services, then they’ll tell you that being number one on Google for this search term is the most important part of your digital marketing strategy. But it's simply untrue. All you have to do is look at the data.
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10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.
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Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
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Understanding and Building KPI’s Into Your Clinic, with Chris Arnold
When I first started in the hearing industry, I joined my father who was very set in his ways when it came to anything involving the business. Everything was kept in various notebooks, all written in pencil.
Contribute Your Own Expert Articles To Our Industry Collection
The Business of Hearing isn't just an inside job. We take guest articles and contributions from experts inside and outside of the industry. If you have an area of expertise that you feel can help Private Practice owners to further expand their knowledge, marketing, business or vision, we'd love to hear from you.
You can use the form here to submit all your details to be considered as a guest author on our platform.
Due to the volume of submissions, we are unable to reply to every submission directly. However, if your article is chosen to appear on our site we will drop you an email to the address provided on the form once we have published your article. This allows you to share your hard work with your friends and industry colleagues. You should also give yourself a pat on the back for helping to provide further value to a crucial healthcare industry.
Top Podcasts
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Episode 94Should You Take Business Advice from Manufacturer Reps?
Who you take advice from is a make-or-break business decision, so knowing who you can trust is everything. In this episode, we’re going full “feather-ruffle” mode, as we discuss...
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Episode 93Under The Hood: The Truth About Having a Private Practice Business Partner
Business partners…are they a good thing? In this episode, Nancy is joined by a pair of private practice partners as they discuss the truth about navigating business as a duo.
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Episode 92How to Sell a Set of Hearing Aids for $26,000!
If you’ve read that title and thought “wtf?” then you’re in the right place. This episode is a real thought-provoker, and one that will be particularly appreciated and enjoyed b...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
Includes:
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold
