The Toolbox for Private Practices to Learn, Grow and Flourish
Leaders from inside and outside of hearing care share their key lessons, strategies and “secrets” to help you to tackle change, get and keep patients, and become the most trusted clinic in your community.
The Recruitment Puzzle: How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Here's the truth: the recruitment industry for hearing care clinics has changed. It's tougher than ever to get the right people, which means, doing what you can to stand out and be the clinic people want to work in is crucial to achieving hiring success...here's how it's done...
The Alternative Ways to Grow Your Clinic’s Revenue and Profitability… Without Acquiring More Patients
In this article, I’m going to share some practical real-world things that you can do to increase your average transaction value and to increase your patients’ frequency of purchase.
The Key Questions to Ask a Successful Private Practice Owner
Our superb private practice owner, audiologist, and “Under The Hood” host, Nancy Duncan, recently had an interview-style chat with Jana Emola-Austin, Au.D., a fellow successful private practice owner from Allison Audiology, who shared some insights about the industry and the lessons she’s learned...
[EMERGENCY] How Artificial Intelligence & ChatGPT Will Impact the Future of Hearing Care… And the Big Warning Signs for You
Brace yourself. I believe that this the most important piece of content that I’ve ever written (and this will become even truer over the months and years that follow). Things are about to get a whole lot scarier around here...
The Simple Mailer to Drive Upgrade Opportunities from 7+ “Difficult to Crack” Patients [Templates & Scripts]
There is a very specific (and unique) campaign that we’ve helped our members run that has been very successful at converting 7+ year patients into new opportunities. Best of all, it’s a very simple campaign, and you're about to learn exactly what it is...
There’s a Diversity Problem in Private Practice Hearing Care
Firstly, this is a topic that is somewhat uncomfortable to talk about, and personally, I feel it would be much easier to not publish this article. However, I’m struggling to stand by and watch as this significant diversity issue continues, as I can only believe that it’s unintentional. Secondly...
Using the Theory of Marginal Gains to Make Yourself Impossible to Compete With
In this article, we identify the ways in which you can improve your clinic ever so incrementally that will make you almost impossible to compete with. Are you ready to be introduced to the theory of marginal gains?
The Two Most Shocking Website Statistics/Trends in Private Practice Hearing Care in 2022
I have two surprising revelations to share, both discovered from our private practice industry data of 2022, and both of which are total game-changers. The first one is a trend we’ve been monitoring for over 5 years that’s going in only one direction. The second is probably the most shocking st...
The 3 Secrets That Won Dr. Kelsi Mangrem the Prestigious Title of Entrepreneur of the Year
In this episode, Dr. Nancy Duncan is joined by fellow audiologist, Dr. Kelsi Mangrem as they discuss exactly how Dr. Mangrem achieved the ultra prestigious title of "entrepreneur of the year"
The High-Performing Website Check-List: The 5 Critical Components That Your Website Needs To Attract, Convince And Convert In A 2023 World
In this article, you’re going to get a full breakdown of all the critical components that your website requires to be successful in today’s world, and it’s going to arm you with the tools to review your existing website and make simple changes to improve it overall performance.
The Reality Of Owning A Private Practice: The Good, The Bad, And The Ugly
In this accompanying article to Nancy Duncan’s ‘Under The Hood’ podcast with Dr. Tracy Board, we extract the 6 biggest lessons on how to achieve a high-performing private practice that Dr Nancy and Dr Tracy discussed.
How To Develop & Build Your Clinic’s Unique Marketing Strategy
In this article, I’m going to share a step-by-step walkthrough so you can get crystal clear on your marketing strategy so that you can make better decisions and invest your time, effort, and money into the right areas to accelerate growth.
How To Effectively Manage A Heavy Workload And Seamlessly Deliver Results – Kelsi Mangrem
Dr. Kelsi Mangrem, licensed audiologist and full-time mom, is a renowned hearing care expert in Texas. She has gained trust from many others in the region, including physicians that turn to her for help, and is a perfect example of the dedication that is needed to build a thriving clinic. However...
The 3 Most Dreaded Questions in Hearing Health Counseling
I often get asked the question, “How have y’all (yes, we say y’all a lot) been able to grow your practice recently, given the current climate of the hearing health profession?” Maybe I’m paraphrasing a bit, but I’m sure you get the idea.
Revealed: The Biggest Google Keyword Opportunity In Hearing Care (That Everybody Else Is Missing!)
If you speak to clinics or even marketing companies that ironically sell SEO services, then they’ll tell you that being number one on Google for this search term is the most important part of your digital marketing strategy. But it's simply untrue. All you have to do is look at the data.
10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. LinkedIn is a great place to networking and share your knowledge and ideas.
Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
Understanding and Building KPI’s Into Your Clinic, with Chris Arnold
When I first started in the hearing industry, I joined my father who was very set in his ways when it came to anything involving the business. Everything was kept in various notebooks, all written in pencil.
Contribute Your Own Expert Articles To Our Industry Collection
The Business of Hearing isn't just an inside job. We take guest articles and contributions from experts inside and outside of the industry. If you have an area of expertise that you feel can help Private Practice owners to further expand their knowledge, marketing, business or vision, we'd love to hear from you.
You can use the form here to submit all your details to be considered as a guest author on our platform.
Due to the volume of submissions, we are unable to reply to every submission directly. However, if your article is chosen to appear on our site we will drop you an email to the address provided on the form once we have published your article. This allows you to share your hard work with your friends and industry colleagues. You should also give yourself a pat on the back for helping to provide further value to a crucial healthcare industry.
Episode 67How Hearing Care Clinic Leaders Can Save Time While Being More Productive With CounselEAR President Brian Urban
In this episode we speak to President of CounselEAR, Brian Urban as he talks us through how we can utilize tools to maximize efficiency.
Episode 66You Ask, We Answer: Hearing Care Marketing Expert Answers The 3 Most Commonly Asked Questions
In this first Q&A-style format, expect to hear answers to YOUR 3 most commonlt asked questions, which are: 1. How to market intelligently with little or no budget. 2. What are t...
Episode 65Under The Hood: Two Clinic Owners Discuss How To Navigate Private Practice To Success
In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Dr. Jana Emola Austin from Allison Audiology, as they discuss what it really takes ...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold