Meet John Ruhlin
John will tell you, “how you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do.
After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and kids.
Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.
Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process.
After spending a long time deliberating on things like is self publishing a book a good idea, John decided to write a book that would share his ideology and the way he works in his industry to reach new levels of success.
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire.
There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone-from mail clerk to managing director-can master the magic of Giftology with these and more:
> Mastering reciprocity, the hidden bottom line booster
> Laser-targeting whom to give a gift and when to use thrift
> Uncovering your client’s inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.