Meet Melanie Deziel
Melanie Deziel is author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.” She is also the Co-Founder & VP of Marketing at The Convoy.
She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.
As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Native Ad Days, Social Media Marketing World, Inbound, SXSW, and more.
Melanie is also an experienced online educator, having done countless webinars and digital keynotes. She has studied digital learning methodologies for adults as part of the process to develop and teach a Master's-level online course in content marketing for Fairleigh Dickinson University and also teaches a course for CCNY that she developed based on her book. She has also taught multiple courses online in digital marketing and social media for Syracuse University's online M.A. in Communications.
Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015.
She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards, the WANIFRA Digital Media Awards and the Mirror Awards.
Introducing "Prove It "
You know your company is amazing. You say your company is amazing.
But why should your customers believe you?
In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial―and that means you better deliver the evidence.
In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises―even the ones you don’t realize you’re making―gathering the right evidence, and backing up each style of claim.
You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show―not tell!―the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case.
It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience.
Your customers are waiting for you to prove it. So pick up this book and find out how.