Meet Melanie Deziel
"As one of the finest minds in content creation, Melanie Deziel knows the power of effective storytelling.
With a couple of journalism degrees in her back pocket, she founded the Huffington Post’s Partner Studio, before heading up the New York Times’ branded content strategy. Later, as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, she assisted companies like Viacom, Turner, Discovery Communications, and the Oprah Winfrey Network.
The secret to this success? The ability to tell persuasive, human narratives – combining precise facts with a clear message. Melanie talked to members of the “Inner Circle” about how they can identify unique angles and content ideas for their clients."
Introducing "The Content Fuel Framework"
"The Content Fuel Framework is an essential handbook for anyone working in content, marketing, communications, teaching you a foolproof system for brainstorming content ideas quickly and easily.
In this bestselling marketing and business communications book, you’ll learn to identify 10 different focuses of content that resonate, and how to tailor them across 10 different formats. You’ll also learn how to continually generate new ideas across all these mediums—and beyond—and how to use a powerful “multiplier” to generate a virtually endless stream of content ideas to promote and bring patients to your practice again and again."