The Best of The Inner Circle Expert Interviews

2020 may seem like a lifetime ago now, but we can look back upon a challenging year as one where we all grew. One thing that the year brought us was 6 incredible experts sharing their insights with Inner Circle members to help them not just survive, but thrive in difficult times. With more to come in 2021, here are the highlights from the interviews so far.

Alan Stein, Jr, gave us advice on how to improve performance, lead effectively and collaborate across our teams.

As a successful business owner and veteran basketball performance coach, Alan Stein Jr spent 15 years working with the highest-performing athletes on the planet including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant.

With clients including American Express, Pepsi, Starbucks, and Sabra, he now shares how companies can utilize the same approaches that elite athletes use to perform at a world-class level, delivering practical lessons that can be instantaneously put into practice.

In this ‘Expert Interview’ – Alan shared how practice owners and their staff can raise their game, improve performance and create effective leadership and teamwork.

You can also read the full written highlights here.


Melanie Deziel shared insight into how
you can create powerful content for your hearing care practice.

As one of the finest minds in content creation, Melanie Deziel knows the power of effective storytelling.

With a couple of journalism degrees in her back pocket, she founded the Huffington Post’s Partner Studio, before heading up the New York Times’ branded content strategy.

Later, as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, she assisted companies like Viacom, Turner, Discovery Communications, and the Oprah Winfrey Network.

The secret to this success? The ability to tell persuasive, human narratives – combining precise facts with a clear message.

In this ‘Expert Interview’ – Melanie talked to Phil about how hearing practitioners can identify unique angles and content ideas for their clients.

You can read the full written highlights here.

Codi Shewan taught us how creating legacy in your business (and life) can improve patient experience.

Codi’s career began in Canada in the death care sector, with him having spent 20 years as a funeral director and embalmer. He worked his way up in corporate funeral service, serving 25,000 families every year.

Having been surrounded by death on a daily basis, Codi learned a lot about life and legacy and is now a speaker, consultant and author sharing the lessons he learned in that career.

His work now helps us to understand and redesign what legacy means and how we can benefit from its principles, which are taught in his book, released in February of 2020 – Everyday Legacy: Lessons for Living with Purpose, Right Now.

In this ‘Expert Interview’ – Codi shared with Phil and the Inner Circle members how to create legacy and how these tactics can be applied to improving patient experience.

You can read the full written highlights here.

Scott McKain inspired us to create meaningful customer experiences and strive to become “Iconic”.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.

His recent book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on as a TOP TEN BEST BUSINESS BOOK for 2018.

In this ‘Expert Interview’ – Scott shared with Phil and Inner Circle members how hearing care clinics can create distinction, become Iconic and create experiences that are truly meaningful to customers.

You can read the full written highlights here.






Stephen Shapiro helped us to see how we could innovate more and be at the cutting edge of the industry.

Stephen M. Shapiro started his innovation journey when he founded and led a 20,000 person process and innovation practice during his 15 year tenure at Accenture.

Since leaving the consulting firm, he has authored six books on innovation, including Best Practices are Stupid. He also developed Personality Poker®, a powerful card game that helps create high-performing teams. He is a regular columnist for

He has presented to audiences in 50 countries and in 2015, he was inducted into the Speaker Hall of Fame. In his spare time, he geeks out on magic.

In this ‘Expert Interview’ – Stephen shared with Phil and Inner Circle members how to innovate and find ways to be at the cutting edge of the hearing care industry by applying different lenses to the problems and opportunities we face.

You can read the full written highlights here.


Joey Coleman provided insight into how we can encourage customer loyalty and never lose a patient again.

Joey Coleman helps companies keep their customers. An award-winning speaker, he works with organizations around the world ranging from small start-ups to major brands such as Deloitte, Hyatt Hotels, Zappos, and Whirlpool.

His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers.

In this ‘Expert Interview’ – Joey shared with Phil and Inner Circle members how following his 8 steps for creating remarkable experiences helps you to never lose a patient again.

You can read the full written highlights here.


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