I’ll be direct and to the point … oh… and it may be a tough pill to swallow.
There’s a significant difference between being a Great Hearing Care Professional and being a Successful Business Owner.
I often trawl through LinkedIn, and it would have you believe that the more courses you attend, the fancier your equipment, and the more letters that follow your name … the more successful your clinic will be.
YET, THAT’S NOT TRUE..
Growing a successful business requires a very different set of skills to delivering great hearing care … yet the narrative of the industry would have you believe that more business success is hiding behind that next course, that next training, or that next piece of fancy equipment (that often lines the pockets of others).
So, what is the #1 way to accelerate growth?
It may sound counter-productive, but it’s to escape patient care.
The quicker that you can stop being IN the business and focus ON the business, the quicker that you’ll grow.
Your job as the business owner should be to find people that can deliver the patient care and allow you to focus on the high-value activities that ONLY you are qualified to do.
Things such as:
- Improving your pricing
- Obsessing over patient experience
- Streamlining processes
- Driving recruitment
- Enhancing the staff onboarding process
- Building the company culture
These are the actions that add real growth and put you in the driving seat of building a big business.
Sure, it’s not as simple as hiring somebody to replace you and step away from patient care tomorrow – but start the process. Even if you can start by initially buying back one day to work ON the business, your focus on this area will start to find the extra revenue to support the process.
