Episode 10
Should You Put Your Prices on Your Website? The Biggest Lessons on Transparent Pricing from Dr. Melissa Segev

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The 3 Biggest Reasons Why We Chose To Put Our Prices On Our Website & What Happened When We Did

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Show Notes

If you’ve ever wondered what the blueprint for success in hiring and training the right people and creating a culture of family into the way a practice is run and decisions are made, this is a perfect episode for you.

The guest that Oli is talking to in this episode is Dr Melissa Segev of Audiology Associates in Maryland, which was set up by her late father, Craig Johnson, who passed away in 2013. In taking over the practice, she was able to continue the legacy of patient care, a family culture and go on to open further offices.

In this episode, Oli interviews Melissa to gain a deeper understanding of how she has been able to do this successfully and instilled the hands on approach and culture as the company grows. She also shares how transparent pricing has helped separate them from others, along with clear service plans.


“We truly care about every one of our employees. We’re there for whatever they need professionally and personally.”

“We get to know them really well. We get to basically instil our values on them.”

“We stress, especially now in changing times with COVID, just how important their role is and what we expect from them and how they can perform better at their job or maybe connect with patients a little differently at this time.”

“The service we provide our patients as you know is really what guarantees success. The hearing aid’s a widget. At the end of the day it’s what we’re doing for our patients and we feel like we go above and beyond.”

“At the end of the day your success relies on me and not the device.”

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

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Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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