Episode 13
How to Create High-Quality Video Content That Attracts Patients With Dr. Jana Emola-Austin

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How To Create Video Content – An Easy Guide For The Private Practice Owner Who Hates Being On Camera With Dr. Jana Emola-Austin

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Show Notes

The most successful practices are those who continually look to learn and then apply what they learn – especially when it comes to marketing.

Dr. Jana Emola-Austin likes to say that her and audiology found each other and she initially went into it for patient care, but found she also loved the business side. She first joined Allison Audiology as an intern and after being a trainer elsewhere in the industry, she eventually became the practice owner.

Now having built a successful private practice, Oli encourages her in this interview to go deep into how she creates great content on a budget, including the process from the first imperfect attempts, to the shortcuts she has learned and the content she shares today that gets the best results.


“I was looking more on the business side of things because that was just something I was drawn to and really interested in.”

“I took over at a time when technology in our field changed drastically.”

“If you’re looking at your schedule and you’re booked out, it’s time to make a change.”

“You don’t want everything to look like it’s a movie and pre-planned and perfect. I mean I would rather have it look like it’s authentic.”

“Just do something that you feel comfortable talking about.”

“They want to hear it from someone who you’ve done your research, you know the deeper level of the content, but you’re trying to present it in a way that anyone can listen to it.”

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

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Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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