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Episode 33
How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read

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How To punch your personality into your marketing (while also being professional)

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Show Notes

Have you ever spent ages trying to write something for your website, blog or social media, to read it back and think “gosh that’s boring”…

…if so, then you’re really going to enjoy this episode, as we discuss how you can liven up your copy and marketing by injecting your personality and brand voice into it.

With our new host Claire Dowdall and expert of personality copy Lucy Dowson, Lucy shares her pointers on how, using very simple techniques, you can write in a way that speaks directly to your audience, conveys your brand personality and makes you stand out from the crowd.

For more info about Lucy, check out www.lucywithawhy.com 

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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