Episode 9
The 3 Ways to Unlock Hidden Revenues Tied Up In Your Patient Database

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Show Notes

In this episode, Phil and Oli discuss the low cost and no cost marketing practices that can unlock hidden revenue in your practice without having to find more and more new patients.

In particular they discuss retention and upgrades and how finding brand new customers is both expensive and ineffective in the challenging market we see currently where OTC and online retail are growing.

Listen and learn the 3 main strategies they recommend to build long term loyalty and repeat custom and not lose out on opportunities – all for a low investment.


“There seems to be this belief that in any town there’s thousands of people at every one moment searching for hearing aids, and it’s not true.”

“If you’ve got 500 past patients, you can bet your bottom dollar that at least 50 of those – at any given period of time – should be wearing something new.”

“Helping progress them into new technology is a part of how you provide them with an optimum consumer experience.”

“You’ve probably got a list of a few hundred patients who are out of warranty, who are in that limbo land.”

“My guess is within arm’s reach of your clinic are dozens of other independent business owners that serve the exact type of person that you’re looking to serve.”

“Collaboration is what’s going to allow you to be able to start to acquire new patients in a more proactive way.”

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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