In this episode, Phil and Oli discuss the low cost and no cost marketing practices that can unlock hidden revenue in your practice without having to find more and more new patients.
In particular they discuss retention and upgrades and how finding brand new customers is both expensive and ineffective in the challenging market we see currently where OTC and online retail are growing.
Listen and learn the 3 main strategies they recommend to build long term loyalty and repeat custom and not lose out on opportunities – all for a low investment.
“There seems to be this belief that in any town there’s thousands of people at every one moment searching for hearing aids, and it’s not true.”
“If you’ve got 500 past patients, you can bet your bottom dollar that at least 50 of those – at any given period of time – should be wearing something new.”
“Helping progress them into new technology is a part of how you provide them with an optimum consumer experience.”
“You’ve probably got a list of a few hundred patients who are out of warranty, who are in that limbo land.”
“My guess is within arm’s reach of your clinic are dozens of other independent business owners that serve the exact type of person that you’re looking to serve.”
“Collaboration is what’s going to allow you to be able to start to acquire new patients in a more proactive way.”