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Episode 68
How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With

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How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With

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The theory of marginal gains has been used by world-class athletes, trainers and entrepreneurs for decades, and it’s time it was brought into private practice…

…Why? Because you might find that it makes you impossible to compete with. 

Marginal gains isn’t about making things twice as good or expelling huge energy and brainpower to make huge changes, it’s about focusing on those small, often unnoticeable, differences that compound over time.

For example, consider your current patient journey…

  • Could your front desk answer the phone 1% better?
  • Could your greeting to patients when they walk through the door be just 1% better?
  • Could the waiting room be 1% nicer?
  • Could the walk from your waiting room to your office be 1% more interesting?

You get the picture. 

In this episode, we discuss why marginal gains is a winning strategy and how you can easily adopt it into your everyday routine as the leader of your private practice. 

A quick disclaimer though: This podcast starts by introducing the theory of marginal gains via the zero-to-hero story of the British cycling team.

Get that and you’ll get this. 

Enjoy 🙂 

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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