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Episode 36
How To Become Impossible To Compete With By Pricing Your Plans For The Future

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Pricing For The Future (Instead Of The Past) – How To Become Impossible To Compete With, Improve Close Rate, And Grow ASP Through “Service-First” Pricing Packages

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Show Notes

As a private practice owner, the truth is, you’re rarely going to be able to compete with the likes of Costco and Best Buy on price, so what can you do instead? 

The answer’s simple: Sell your service not your product.

But, how do you do it?

In this podcast, Oli shares the simple but powerful way to create service-first package plans and how to price them.

By the end of the 20 minutes, you’ll be ready to rework your own package plans, knowing exactly what to call them, what to include in them and how to position them as incredible value over the competition.

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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