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Episode 36
How To Become Impossible To Compete With By Pricing Your Plans For The Future

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Pricing For The Future (Instead Of The Past) – How To Become Impossible To Compete With, Improve Close Rate, And Grow ASP Through “Service-First” Pricing Packages

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Show Notes

As a private practice owner, the truth is, you’re rarely going to be able to compete with the likes of Costco and Best Buy on price, so what can you do instead? 

The answer’s simple: Sell your service not your product.

But, how do you do it?

In this podcast, Oli shares the simple but powerful way to create service-first package plans and how to price them.

By the end of the 20 minutes, you’ll be ready to rework your own package plans, knowing exactly what to call them, what to include in them and how to position them as incredible value over the competition.

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

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Listen To More:

Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients


  • A breakdown of how this high-performing upgrade mailer works
  • The exact criteria of which patients should receive the campaign
  • The ‘fill-in-the-blank’ templates and instructions
  • Tips and tricks for maximizing response

Don’t worry – your information is 100% secure and will never be sold

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