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Episode 71
What An Advertising Genius Can Tell You About Marketing Your Private Practice

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Tackling conventional problems in unconventional ways is the masterstroke genius of advertising mogul, Rory Sutherland, and in today’s podcast, you can hear Rory put his expertise into context of private practice in this interview-style discussion between Oli and Rory.

But, before you embark upon this episode, you should be aware…

…this isn’t one of those “here are 3 actionable things you can do right now” types.

On the contrary, this episode is a meandering stream of consciousness from a genuine marketing genius, which is a true delight to witness, as it allows you a very rare glimpse into how a marketing master-mind works. 

So, if you’re ready, get yourself comfortable, and tuck in…

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

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