the customer avatar myth

Episode 102
The Customer Avatar Myth

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Should you have a customer avatar for your hearing care clinic? 

It’s what’s taught in marketing foundational courses. 

Any marketer will tell you to be incredibly clear about your avatar. 

Some marketing companies do this as their first exercise with you. 

However, in hearing care, Oli thinks this is mostly BS. 

In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should develop your target audience by selecting one of four groups of individuals.

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Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023

Includes:

📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

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