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Episode 88
The Two Business Thought Experiment, Operating Today to Build For Tomorrow

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Here’s a sobering thought: Right now, you have TWO businesses.

You have the business that you’re running today and you have the business that you’re building for the future.

Now, where most people blend them firmly into one, there’s actually quite a big problem with that…

…because today’s business is obscenely busy and leaves very little room for building tomorrow’s business.

You’re head down squirreling away at the day-to-day, and before you know it, BOOM.

12 months has gone by and you’re nowhere near where you wanted to be.

So, what’s the answer?

Well, that’s where the Two Business Thought Experiment comes in.

A nifty little mindset trick that is profoundly powerful when applied to the way you think about your business.

Best of all, it’s explained in full within this episode.


Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023


📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!

📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors

🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)

Leading the Change Training Guide Cover

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