Leaders are readers
The World’s Best-Selling and Most Respected Business Authors Share Their Expertise and Apply it to Private Practice Hearing Care?
What Is bookclub?
What happens if you take some of the smartest business, marketing and leadership minds and have them apply their lifework and expertise to the real challenges of private practice, right now. Well, you get Book Club.
Book Club was developed to bring best-selling authors into the world of hearing care, and for 60 minutes, have them share the key lessons from their books and apply the ideas direct to our little industry. It’s your way to extract their expertise and apply it direct to your business.
With authors including Marcus Sheridan, Joey Coleman and Mike Michalowicz – you’re able to benefit from the expertise of some of the top-ranked business authors of our generation.
David Horsager Shares His 8 Pillars Of Trust & How To Implement Them Into Your Private Practice
In this article, we dissect the key points from Phil’s Book club interview with David Horsager, (author of Trusted Leader), and share the 8 pillars of trust that can actionably be implemented into your private practice helping you gain trust and keep it.
Carey Lohrenz Shares Her Two Most Powerful Methods For Overcoming Stressful Situations In The Hearing Care Industry
You know that moment where suddenly everything seems to go from 1 to 100 and you’re thrown into a state of total and utter chaos? Yep, you don’t have to be the owner of a private practice to know what that feels like. Well, what if there was a way to turn that chaos into calm using two very simple methods?
Tamsen Webster’s Profound Solutions To Overcoming The Biggest Challenge The Hearing Care Industry Will Ever Face
“Aha moment” analogies and practical guidance combine to make this recent Inner Circle Book Club interview with Tamsen Webster one of the most invaluable in the deck. If you’re the owner of a private practice and you’re struggling to get the message across why people need to see you, Tamsen’s book Find Your Red Thread and her accompanying interview with Phil is nugget upon nugget of pure gold.
Queen Of Swagger Leslie Ehm Shares How Private Practice Owners Can Make All The Difference To Their Business By Being A “Beautiful Human Mess”
In this article, we dissect what it means to have swagger and how you can proactively include more of yours into your work.
John Ruhlin’s Advice On Why Adopting A Powerful Gifting Strategy Within Your Private Practice Will Delight, Wow, And Increase Loyalty
Gifting? Really? As if you haven’t got enough to think about in your private practice… But before you dismiss it, here are some powerful reasons to consider including a gift strategy within your business, as it could be one of the best marketing moves you make.
Ron Karr’s Expert Guidance On How To Adopt The “Velocity Mindset” As An Owner Of A Private Practice
Although Ron defines velocity as “speed plus direction,” he defines a velocity mindset as the greatest skill of a leader, wherein they work with their team to conceptualize a clear goal and then work backwards identifying the steps needed to realize it. This, he believes, is the true essence of a good leader and a shining example of velocity mindset in action, which in turn sees everyone’s goal...
Bob Burg’s 5 Laws Of Stratospheric Success And How It Could Mean The World To Private Practice Owners
To be a Go-Giver, you have to give exceptional value to those you serve, and thus through the power of giving, you will receive. In this article, Bob Burg explains his five Go-Giving laws for “stratospheric success” and puts them into context for the good-willed, ambitious hearing care professional.
Accidental Marketing Genius Marcus Sheridan Shares Expert Advice On How Private Practice Can Up Their Content Game With One Smart Move
If, like so many other private practice owners, you balk at the sheer amount of marketing options available to you and just wish someone would tell you, “Here, do this, it really works,” then you’ve just got your wish…
Mike Michalowicz’s Advice on How To Grow Profitably and Permanently
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your business profitably and permanently. Mike is somewhat of a hall-of famer for small business, his book ‘Profit First’ is in the top 5 best-selling small business books!
Clint Pulver’s Advice on Building Lasting Loyalty in Your Team
On May 13th, our ‘Inner Circle’ members were joined by Clint Pulver as our newest ‘Book Club’ guest author to discuss how to create an organization your people never want to leave. Clint Pulver is a professional keynote speaker, author, musician, pilot, and workforce expert. He’s a leading authority in employee retention and author of “I Love It Here”.
Jay Baer’s Advice on Creating a Powerful Word-of-Mouth Strategy
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of-mouth strategy for your clinic. Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
John Jantsch’s Advice on Becoming a “Self-Reliant Entrepreneur”
On March 11th, our ‘Inner Circle’ members were joined by John Jantsch as our newest ‘Inner Circle Book Club’ guest author to discuss how to become a “Self-Reliant Entrepreneur”. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consult...
Kate O’Neill’s Advice on Creating Human Experiences Through Technology
On February 11th, our ‘Inner Circle’ members were joined by Kate O’Neill as the first ‘Inner Circle Book Club’ guest author to discuss how to create real human experiences for patients through technology. Kate has led innovations across technology, marketing, and operations for more than 20 years in companies from startups to Fortune 500s including Netflix, Toshiba America, Magazines.com and...
Joey Coleman’s Advice on How to Never Lose a Patient Again
On November 12th, our ‘Inner Circle’ members were joined by Joey Coleman as November’s ‘Expert Guest’ to discuss how to never lose a patient again.
Stephen Shapiro’s Advice on How to Innovate & Be at the Cutting Edge of the Hearing Care Industry
On October 8th, our ‘Inner Circle’ members were joined by Stephen Shapiro as October’s ‘Expert Guest’ to discuss how to innovate in the hearing care industry.
Scott McKain’s Advice on Being Iconic & Creating Meaningful Customer Experiences
On September 10th, our ‘Inner Circle’ members were joined by Scott McKain as our fourth ‘Expert Guest’ to discuss how to be “Iconic” in the hearing care industry.
Codi Shewan’s Advice on How To Create Legacy in Your Life & Business
On August 13th, our ‘Inner Circle’ members were joined by Codi Shewan as our third ‘Expert Guest’ to discuss creating legacy in your life and business.
Melanie Deziel’s Advice on How The Hearing Care Industry Can Create Powerful Content
On July 9th, our ‘Inner Circle’ members were joined by Melanie Deziel as our second ‘Expert Guest’ to discuss using powerful content marketing to educate, attract and convert prospects to patients.
Alan Stein, Jr.’s Advice on How The Hearing Care Industry Can Improve Organizational Performance, Create Effective Leadership, and Increase Team Collaboration [Key Notes]
On June 11, 2020, Orange & Gray’s “Inner Circle” members attended the first “Expert Interview” with world-renowned author, speaker, and performance expert, Alan Stein, Jr.
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
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