If you’re serious about growth in 2022, then this big-picture data should be your goldmine to learn where your weak spots are, what changes you can drive into place, and where the hidden opportunities may be.
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
Two Private Practice Leaders Share Their Views On OTC And How They’re Amending Their Offering To Deal With The Change
Dr. Jen Mayer from South Sound Hearing Center and Dr. Julie Hubik from Cornerstone Audiology were interviewed at the launch of the Jabra Enhance Plus to share their views on OTC (Over the Counter) hearing devices and whether they believe they are a good thing or a bad thing.
Diversity and race is a topic that is often much easier to shy away from.
However, there’s a BIG problem and it needs highlighting, even if it’s uncomfortable.
That’s because this article is going to share (and prove) that many people are not being represented correctly
It has worked, and I speak to many clinics that attribute a lot of their success to these advertising channels.
However, I strongly believe that we’re about to see a big shift in the performance of traditional offline advertising in 2022 and it’s going to become a huge waste of your advertising dollars.
When I first started in the hearing industry, I joined my father who was very set in his ways when it came to anything involving the business. Everything was kept in various notebooks, all written in pencil.
On October 20, 2021, the FDA finally shared their proposed regulations around OTC for public inspection and comment. If you’ve not gone through it, I cannot blame you. It’s 33,000 words long. That’s more words than Roald Dahl’s Charlie and the Chocolate...
In part 1 of this 2 part series you learned how to use content marketing to attract a continual stream of high quality enquiries. This second step is all about setting yourself up for long-term success.
Let’s dive in…
It has NEVER been harder for a small private practice to win and keep patients.
You have more competition than ever before
And your prospective patients have better access to choice than ever before
On January 14th, our ‘Inner Circle’ members were joined by our very own Phil M Jones as the first ‘Expert Guest’ of 2021 to discuss how we can drive referrals, drive change and kick off the year in style.
As Co-Founder and Chairman of Orange & Gray, Phil has worked with hearing care practitioners across the globe for close to a decade. Having now also worked closely with Inner Circle members since 2018, he has seen close up how the words we choose are critical to making conversations count when we communicate with patients and potential patients.
2020 may seem like a lifetime ago now, but we can look back upon a challenging year as one where we all grew. One thing that the year brought us was 6 incredible experts sharing their insights with Inner Circle members to help them not just survive, but thrive in difficult times. With more to come in 2021, here are the highlights from the interviews so far.
As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US.
Based on having access to this data, we see trends that are emerging faster than almost anybody else.
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.