While there have been many bumps in Nancy’s career, including financial insecurity and employee strain, Nancy looks back on her life with pride.
Surviving Financial Despair, Employee Theft, and 2020
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Smart Ideas
How Alaska Tinnitus & Hearing Center Turned 2020 — One Of The Worst Years In Business History — Into A Productive, Profitable & Patient-Focused Success
With two practices in Anchorage and Eagle River and 5 members of staff, Emily is a shining example of how passion and perseverance can combine to achieve great things.
Lori Lovato’s Story – Turning 2020 Into A Year Of Growth, Opportunity, and Profitability
Lori understands her patients come first above everything, no matter how much hard work it may involve.
Julie Hubik’s Story – How Creative And Consistent Communication Make An Unbeatable Combination For Success
Julie Hubik understands that she is not perfect, but she uses this to her advantage, identifying how she can reinvent herself and leap ahead of others in the game.
Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
Jay Baer’s Advice on Creating a Powerful Word-of-Mouth Strategy
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of-mouth strategy for your clinic.
Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
The Two Steps That Any Small Private Practice Can Use to WIN in Today’s Economy: Part 2
In part 1 of this 2 part series you learned how to use content marketing to attract a continual stream of high quality enquiries. This second step is all about setting yourself up for long-term success.
Let’s dive in…
The Two Steps That Any Small Private Practice Can Use to WIN in Today’s Economy: Part 1
It has NEVER been harder for a small private practice to win and keep patients.
You have more competition than ever before
And your prospective patients have better access to choice than ever before
John Jantsch’s Advice on Becoming a “Self-Reliant Entrepreneur”
On March 11th, our ‘Inner Circle’ members were joined by John Jantsch as our newest ‘Inner Circle Book Club’ guest author to discuss how to become a “Self-Reliant Entrepreneur”.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
Kate O’Neill’s Advice on Creating Human Experiences Through Technology
On February 11th, our ‘Inner Circle’ members were joined by Kate O’Neill as the first ‘Inner Circle Book Club’ guest author to discuss how to create real human experiences for patients through technology.
Kate has led innovations across technology, marketing, and operations for more than 20 years in companies from startups to Fortune 500s including Netflix, Toshiba America, Magazines.com and was founder & CEO of [meta]marketer, a first-of-its-kind analytics and digital strategy agency.
How Online Traffic in the Hearing Care Industry Has Drastically Changed in 2020
As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US.
Based on having access to this data, we see trends that are emerging faster than almost anybody else.
Joey Coleman’s Advice on How to Never Lose a Patient Again
On November 12th, our ‘Inner Circle’ members were joined by Joey Coleman as November’s ‘Expert Guest’ to discuss how to never lose a patient again.
Top Podcasts
Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023
Includes:
📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors
🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)
