If you’re serious about growth in 2022, then this big-picture data should be your goldmine to learn where your weak spots are, what changes you can drive into place, and where the hidden opportunities may be.
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
Dr. Jen Mayer from South Sound Hearing Center and Dr. Julie Hubik from Cornerstone Audiology were interviewed at the launch of the Jabra Enhance Plus to share their views on OTC (Over the Counter) hearing devices and whether they believe they are a good thing or a bad thing.
It has worked, and I speak to many clinics that attribute a lot of their success to these advertising channels.
However, I strongly believe that we’re about to see a big shift in the performance of traditional offline advertising in 2022 and it’s going to become a huge waste of your advertising dollars.
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your business profitably and permanently.
Mike is somewhat of a hall-of famer for small business, his book ‘Profit First’ is in the top 5 best-selling small business books!
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of-mouth strategy for your clinic.
Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
On January 14th, our ‘Inner Circle’ members were joined by our very own Phil M Jones as the first ‘Expert Guest’ of 2021 to discuss how we can drive referrals, drive change and kick off the year in style.
As Co-Founder and Chairman of Orange & Gray, Phil has worked with hearing care practitioners across the globe for close to a decade. Having now also worked closely with Inner Circle members since 2018, he has seen close up how the words we choose are critical to making conversations count when we communicate with patients and potential patients.
2020 may seem like a lifetime ago now, but we can look back upon a challenging year as one where we all grew. One thing that the year brought us was 6 incredible experts sharing their insights with Inner Circle members to help them not just survive, but thrive in difficult times. With more to come in 2021, here are the highlights from the interviews so far.
On October 8th, our ‘Inner Circle’ members were joined by Stephen Shapiro as October’s ‘Expert Guest’ to discuss how to innovate in the hearing care industry. Stephen M. Shapiro started his innovation journey when he founded and led a 20,000 person process and...
It’s no longer about offering clean & checks for several years, but it’s now about proving your commitment to being there to support patients no matter what happens in the world.
On August 13th, our ‘Inner Circle’ members were joined by Codi Shewan as our third ‘Expert Guest’ to discuss creating legacy in your life and business. Codi’s career began in Canada in the death care sector, with him having spent 20 years as a funeral director and...
As naturally, with the belief that technology is the only thing that matters, a smart patient will look for the cheapest place to buy their hearing devices from (and in 99 out of 100 situations, that will be somebody else).
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
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