Warning: This article contains puns. Bad puns. If you’re feeling a little flaccid, stuck in a sticky spot, and you’re having trouble rising to the occasion within your private practice business, then I hope you find this article helpful.
Warning: The Truth May Hurt – The Actual Way to Accelerate Your Growth
You might not like reading this, but…you do NOT have to be a great hearing care professional to have a great hearing care business, and this article explains why…
Clinics That Thrive Understand This, Clinics That Struggle Do Not
The difference between a clinic’s success has nothing to do with how good of an audiologist or hearing care professional the owner is, it’s all to do with their mindset, how they think, and their understanding of the e-myth philosophy that I’m about to share with you in this article.
The Recruitment Puzzle: How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Here’s the truth: the recruitment industry for hearing care clinics has changed. It’s tougher than ever to get the right people, which means, doing what you can to stand out and be the clinic people want to work in is crucial to achieving hiring success…here’s how it’s done…
The Alternative Ways to Grow Your Clinic’s Revenue and Profitability… Without Acquiring More Patients
In this article, I’m going to share some practical real-world things that you can do to increase your average transaction value and to increase your patients’ frequency of purchase.
[EMERGENCY] How Artificial Intelligence & ChatGPT Will Impact the Future of Hearing Care… And the Big Warning Signs for You
Brace yourself. I believe that this the most important piece of content that I’ve ever written (and this will become even truer over the months and years that follow). Things are about to get a whole lot scarier around here…
Using the Theory of Marginal Gains to Make Yourself Impossible to Compete With
In this article, we identify the ways in which you can improve your clinic ever so incrementally that will make you almost impossible to compete with. Are you ready to be introduced to the theory of marginal gains?
The High-Performing Website Check-List: The 5 Critical Components That Your Website Needs To Attract, Convince And Convert In A 2023 World
In this article, you’re going to get a full breakdown of all the critical components that your website requires to be successful in today’s world, and it’s going to arm you with the tools to review your existing website and make simple changes to improve it overall performance.
The Reality Of Owning A Private Practice: The Good, The Bad, And The Ugly
In this accompanying article to Nancy Duncan’s ‘Under The Hood’ podcast with Dr. Tracy Board, we extract the 6 biggest lessons on how to achieve a high-performing private practice that Dr Nancy and Dr Tracy discussed.
How To Develop & Build Your Clinic’s Unique Marketing Strategy
In this article, I’m going to share a step-by-step walkthrough so you can get crystal clear on your marketing strategy so that you can make better decisions and invest your time, effort, and money into the right areas to accelerate growth.
How To Build A High-Performing Patient Referral Program [complete with templates & tools]
The hearing care industry is somewhat incestuous. Nearly every idea, every mailer, and every marketing campaign is swiped from each other, with many of the ideas always coming from within. With that in mind, we’re going to look at three obscure industries and review some of the biggest lessons that we can ethically “steal” from them and apply to our private practice hearing care.
The Holy Grail Of Localized Google Traffic That Nobody Is Focusing On
Since forever, the holy grail of private practice marketing has been to ‘reach number 1 on google with the search term “buy hearing aids”, however, we can now officially say that that is total and utter BS, and, in actual fact, the real holy grail is something completely unexpected…
Top Podcasts
Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023
Includes:
📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors
🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)