If you’re serious about growth in 2022, then this big-picture data should be your goldmine to learn where your weak spots are, what changes you can drive into place, and where the hidden opportunities may be.
On October 20, 2021, the FDA finally shared their proposed regulations around OTC for public inspection and comment. If you’ve not gone through it, I cannot blame you. It’s 33,000 words long. That’s more words than Roald Dahl’s Charlie and the Chocolate...
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of-mouth strategy for your clinic.
Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
In part 1 of this 2 part series you learned how to use content marketing to attract a continual stream of high quality enquiries. This second step is all about setting yourself up for long-term success.
Let’s dive in…
It has NEVER been harder for a small private practice to win and keep patients.
You have more competition than ever before
And your prospective patients have better access to choice than ever before
When we heard that a major manufacturer was launching new technology in early September, we went to the drawing board to plan a sophisticated and methodical campaign that was aimed at maximizing every possible opportunity.
The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]
All data in this article is based on over 40 hearing care websites of multiple sized clinics across the US, based on over 275,000 sessions by 254,000 visitors. By sharing the key stats across our members’ websites, it gives us solid and trustworthy data to be able to produce this article.
On September 10th, our ‘Inner Circle’ members were joined by Scott McKain as our fourth ‘Expert Guest’ to discuss how to be "Iconic" in the hearing care industry. Scott McKain is a globally recognized authority on how organizations and professionals create...
Here’s the truth … no matter how many modern marketing methods you use or how great your website is, the creation of referrals from your very own patient list will brings you the biggest, quickest and most authentic return on your marketing investment. Period.
This may be the shortest article that I’ve ever written.
Yet, if acted upon, it should deliver the largest amount of revenue to you.
That’s because, new technology is on the horizon, and as many of us prepare to run an upgrade campaign to share this announcement with patients, there is going to be a monumental amount of cash left on the table by so many clinics.
The most important philosophy throughout my 25-year career, running multiple businesses, has been to do the basics to a high standard.
This core philosophy has served me well, and when it comes to your marketing, you should have the same belief system.
On July 9th, our 'Inner Circle' members were joined by Melanie Deziel as our second 'Expert Guest' to discuss using powerful content marketing to educate, attract and convert prospects to patients. As one of the finest minds in content creation, Melanie Deziel knows...
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.