One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me proud is that I can honestly say I’ve worked hard to learn from each one and grow because of it.
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of-mouth strategy for your clinic.
Jay is a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.
In part 1 of this 2 part series you learned how to use content marketing to attract a continual stream of high quality enquiries. This second step is all about setting yourself up for long-term success.
Let’s dive in…
It has NEVER been harder for a small private practice to win and keep patients.
You have more competition than ever before
And your prospective patients have better access to choice than ever before
On March 11th, our ‘Inner Circle’ members were joined by John Jantsch as our newest ‘Inner Circle Book Club’ guest author to discuss how to become a “Self-Reliant Entrepreneur”.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network.
On February 11th, our ‘Inner Circle’ members were joined by Kate O’Neill as the first ‘Inner Circle Book Club’ guest author to discuss how to create real human experiences for patients through technology.
Kate has led innovations across technology, marketing, and operations for more than 20 years in companies from startups to Fortune 500s including Netflix, Toshiba America, Magazines.com and was founder & CEO of [meta]marketer, a first-of-its-kind analytics and digital strategy agency.
As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US.
Based on having access to this data, we see trends that are emerging faster than almost anybody else.
On November 12th, our ‘Inner Circle’ members were joined by Joey Coleman as November’s ‘Expert Guest’ to discuss how to never lose a patient again. Joey Coleman helps companies keep their customers. An award-winning speaker, he works with organizations around the...
On October 8th, our ‘Inner Circle’ members were joined by Stephen Shapiro as October’s ‘Expert Guest’ to discuss how to innovate in the hearing care industry. Stephen M. Shapiro started his innovation journey when he founded and led a 20,000 person process and...
With 2021 on the horizon, it’s set to be a pivotal year for the world of hearing care with new patient expectations, the delayed introduction of OTC, and many online models continuing to increase their advertising spend/marketshare.
On September 10th, our ‘Inner Circle’ members were joined by Scott McKain as our fourth ‘Expert Guest’ to discuss how to be "Iconic" in the hearing care industry. Scott McKain is a globally recognized authority on how organizations and professionals create...
On August 13th, our ‘Inner Circle’ members were joined by Codi Shewan as our third ‘Expert Guest’ to discuss creating legacy in your life and business. Codi’s career began in Canada in the death care sector, with him having spent 20 years as a funeral director and...
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
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