Episode 3
How To Launch “New Technology” Without Being a Manufacturer Show Pony

Length: 25 mins

Lastest Bookclub Article

Get The Latest Updates About Podcast, Articles and Book Club Releases Straight To Your Inbox Every Week!

Show Notes

In this first “Phil & Oli” episode, we hear them discussing their thoughts on how manufacturers are too often the ones in control – if practices allow them to be.

As experts in the field of hearing care, sales and marketing, learn from them both how you as a smaller business owner have the opportunity to connect with people with hearing loss in a way no big brand can match.

But how can you do that? Listen up for industry insights and strategies and tactics to launch a new piece of technology successfully.



“If I’m a consumer, what do I care about? I don’t care about what it’s got, I care about what is it gonna be like to live with?”

“The peoples voice that you need to capture at the earliest possible days are the loyalist wearers of hearing aids.”

“That’s all I care about. Not it might work. Does it work.”

“Confusion at any given level slows down the decision making process.”

“The clues for growth do not come from inside the industry.”

“It’s easy to say we do this. The place that holds real weight, especially when initially running some form of upgrade campaign with this incentive, is to say hey, here’s all the people we helped.”

Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team.

Listen To More:

FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage

With a wave of change approaching private practice, you may be wondering what you should do?

In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.

To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.

Leading the Change Training Guide Cover

Looking for something specific? Search here

Pin It on Pinterest

Share This