Who’s this
Oli Luke,
Bloke?
6 Reasons To NOT Trust Anything That Oli Luke Says
1. He’s not an audiologist
How could you take business or marketing advice from somebody who isn’t trained as an audiologist. Crazy, right?
That would be like Tiger Woods taking nutrition or performance advice from somebody that isn’t a golfer…how weird.
2. He’s never fitted a hearing aid
If somebody has never fitted a hearing aid, then they’re in no way qualified to offer advice on how to find more people to fit hearing aids on.
Duh, silly!
3. He doesn’t know enough people who wear hearing aids
His grandparents do not have a hearing loss – it’s a bloody disgrace!
4. He’s British (urgh!)
With his bad teeth, terrible food, and breath that smells of tea … how could he possibly be trusted
5. He’s never run a hearing care clinic
How can somebody who has never run a hearing care clinic give advice on how to better run a hearing care clinic … good point. Next.
7. He doesn’t know anything about hearing aids
That’s a bit harsh. He know’s that nobody grows up looking forward to wearing them … and they’re arguably the most difficult in the world to sell.
BUT 2 Reasons To Potentially Listen To Him
1. He’s the strategist behind some of the best performing clinics in North America
He defines and drives the ongoing marketing strategy for 60+ of the highest performing private practices across North America…
…many of which are driving record numbers and setting a bench-mark that much of the industry are desperately trying to follow.
2. He cuts the 💩
Marketing is super simple … but it’s over-complicated by people that are trying to sell you their solutions.
There are no secrets or short-cuts. It’s really only about doing the basics, to a high-standard, consistently … that’s it.
Understanding this will save you a lot of money and speed up your progress.
And one bonus reason…
He’s written and recorded hundreds of articles and podcasts on the topic of growing a successful private practice hearing care clinic …
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Episode 133 – The Marketing Lessons That You Can Borrow from Prime Hydration
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Episode 132 – How This Husband & Wife Team Have Built an Incredible Practice
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Episode 131 – 5 Ways to Use ChatGPT (Artificial Intelligence) In Your Practice #2
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Episode 130 – How Restaurants Set “Perfect Buying Conditions” [Borrow This Lesson for Your Practice]
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Episode 129 – Weird and Unique Physician Marketing Strategies
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Episode 128 – Front Desk Mastery (Have Your Front Desk Listen to This!)
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Episode 1275 Things That Every Practice Leader Should Delegate
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Episode 126Going From Strength to Strength With Dr. Emily E McMahan
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Episode 1259 Questions to Transform Your Life
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Episode 124What Does A Boutique Hearing Care Practice Look Like?
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Episode 123Under The Hood: Reminiscing & Revolutionizing Private Hearing Healthcare
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Episode 122How To Buy A Competitor Without Any Debt
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Episode 121Apple Are Entering The Hearing Care Market
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Episode 120My Weird High Performance Habits
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Episode 119The Quickest Ways to Find Hidden Cash In Your Practice
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Episode 118How To Be Victorious In Private Practice (Pardon The Pun)
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Episode 117Where to Look for Eye-Watering Growth in 2024
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Episode 116The Monumental Marketing Swing That Is Happening Right NOW
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Episode 115Climbing The Mountain Of Growth On An Everest-Like Scale
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Episode 114Don’t Ignore The Red Flags With Dusty Potter.
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Episode 113I’m Never Eating Before A Massage Again!
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Episode 112Do You Have A Leaky Bucket?
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Episode 111Under The Hood: Getting all of your ducks in a row with Erica Person
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Episode 11023 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #4]
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Episode 10923 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #3]
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Episode 10823 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #2]
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Episode 10723 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #1]
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Episode 106Improve Your Patient Experience with Deaf Queen Boss Kellina Powell
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Episode 105The Three M’s That Will Save You A Fortune!
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Episode 104The BIG Lessons From 2023
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Episode 103Hiring Audiologists – The Light At The End Of The Tunnel.
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Episode 102The Customer Avatar Myth
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Episode 101There’s So Much BS in this episode (BS-Brad Stewart)
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Episode 100If Not Now, Then When?
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Episode 99The Future of Hearing Technology with Laurel Christensen
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Episode 98Why do Physicians Refer to Costco?
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Episode 97The Automation Conundrum
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Episode 96The One Thing That Will Exponentially Improve Your Clinic’s Success.
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The One Thing That Will Exponentially Improve Your Clinic’s Success
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Episode 95The Audiologist Shortage – Are We Doomed?
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Should You Take Business Advice from Manufacturer Reps?
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Episode 94Should You Take Business Advice from Manufacturer Reps?
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Episode 93Under The Hood: The Truth About Having a Private Practice Business Partner
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How To Sell A Set Of Hearing Aids For $26,000!
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Episode 92How to Sell a Set of Hearing Aids for $26,000!
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Episode 91What’s Oli’s Story?
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Episode 90Growing from YOU, to a CREW.
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Episode 89Top Tips for Onboarding New Front Desk Staff
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Episode 88The Two Business Thought Experiment, Operating Today to Build For Tomorrow
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This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…
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Episode 87This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…
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Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself
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Episode 86Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself
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Episode 85Under The Hood: Find the People, Find the Growth With Lori Lovato
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David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains
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Episode 84David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains
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Episode 83Why You Should STOP Selling Hearing Aids, Immediately.
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Why You Should STOP Selling Hearing Aids Immediately
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Episode 82How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)
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How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)
What Do Others Say?
Oli is a pure marketing genius. He has a knack for understanding business, branding and messaging. He can craft a creative message to the audience you are targeting that costs you very little and makes your phone ring. Just do what he says…. don’t do part of what he says, do it all! It will pay off. He helps business owners build a foundation, making their company worth more in the long run. Little by little your messaging gets to the right people and it and changes things. He works behind the scenes to make you look good. I have been able to remove all other marketing expenses in my business. Also, if you have an idea that you would love to implement, but it seems too impossible to tackle, tell him. He will simplify it, work ninja magic and kick it back for you to implement. He should write books about how to work and accomplish tasks. Oli is the best. He’s a great human too and has become a dear friend, I’m a big fan of Oli.
Julie Hubik
I'm continually in awe of Oli Luke. I started working with him in October 2019 and it's been the best decision I've made for my business since I purchased it. I could share with you all the astounding results we've had over the last 2.5 years, but I'd be no different from any of Oli's other clients who chose to trust him with their marketing. His level of insight into this industry coupled with how to strategically and effectively speak to your audience, is pure genius. My opinion, you would be doing yourself (and your practice) a huge disservice in not paying attention to what this guy has to say. He's the difference between surviving versus thriving in this current market.
Kelsi Mangrem
I met Oli, quite literally, days before the pandemic began. I was very excited to be working with a new marketing person who was taking the time to learn about our field and the patients we serve. What I could not have known was how much I would come to depend on his creativity and expertise over the coming two years. When the world around us seemed to come to a grinding hault, Oli was able to help us think of new ways to communicate with our clientele and our referral sources and to strengthen those relationships. He learned about my business and my employees, and became an extension of my team, not simply a person developing advertising campaigns. He has learned about our values, our relationship with our community, and our goals, and ensures that every project we work on together reflects these things. He also challenges me to move outside of my comfort zone and to think about my business not only from the point of view of a healthcare provider, but as a business owner making a name for herself in a very homogenous industry.