The Podcast for Private Practices That Want to Stay Ahead of the Game

From interviews with the world’s smartest private practices through to best-selling authors, round-table discussions and much more

It feels like somebody that has poured gasoline on the fire that has been slowly impacting hearing care, resulting in things changing faster than they ever have before.

The question is, how are the smartest clinics in the world reacting to these changes, how are they continuing to grow their businesses and attracting new patients through all of the noise?

The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. From interviews with successful private practice to reveal what they’re doing right now, through to best-selling authors sharing their expertise and applying it direct to the world of hearing care.

This podcast is for private practices that want to stay ahead of the industry, spearhead change, grow their clinics and ensure that tomorrow is brighter than today for their team, their patients and their bank account.

Every conversation is hosted between speaker, author and entreprenuer Phil M Jones, and hearing care marketing expert, Oli Luke.

Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients

Includes:

A breakdown of how this high-performing upgrade mailer works
The exact criteria of which patients should receive the campaign
The ‘fill-in-the-blank’ templates and instructions
Tips and tricks for maximizing response

Don’t worry – your information is 100% secure and will never be sold

The Podcast for Private Practices That Want to Stay Ahead of the Game

From interviews with the world’s smartest private practices through to best-selling authors, round-table discussions and much more

Episode 94Should You Take Business Advice from Manufacturer Reps?

Episode 93Under The Hood: The Truth About Having a Private Practice Business Partner

Episode 92How to Sell a Set of Hearing Aids for $26,000!

Episode 91What’s Oli’s Story?

Episode 90Growing from YOU, to a CREW.

Episode 89Top Tips for Onboarding New Front Desk Staff

Episode 88The Two Business Thought Experiment, Operating Today to Build For Tomorrow

Episode 87This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…

Episode 86Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself

Episode 85Under The Hood: Find the People, Find the Growth With Lori Lovato

Episode 84David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains

Episode 83Why You Should STOP Selling Hearing Aids, Immediately.

Episode 82How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)

Episode 81Under the Hood: Zero to Hero – Building A Successful Clinic With No Experience

Episode 803 Ways to Attract Younger Patients

Episode 79The Five Stages of Awareness

Episode 78The 3 Marketing Tricks to Warn Your Patients About

Episode 77The Magic of Removing Your Rose Tinted Glass

Episode 76Under The Hood: How to Manage “Wearing all the hats” Within Your Private Practice

Episode 75I Call Your Competitors…

Episode 74Viagra for Hearing Care Clinics: How to Keep Going When The Excitement Has Gone ..

Episode 73Clinics That Thrive Understand This, Clinics That Struggle Do Not

Episode 72Warning: The Truth May Hurt, But This Is The ONLY Way To Grow Your Clinic

Episode 71What An Advertising Genius Can Tell You About Marketing Your Private Practice

Episode 70Under The Hood: Building A Successful Private Practice In Canada

Episode 69The Alternative Ways to Grow Your Clinic’s Revenue and Profitability…Without Acquiring More Patients

Episode 68How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With

Episode 67How Hearing Care Clinic Leaders Can Save Time While Being More Productive With CounselEAR President Brian Urban

Episode 66You Ask, We Answer: Hearing Care Marketing Expert Answers The 3 Most Commonly Asked Questions

Episode 65Under The Hood: Two Clinic Owners Discuss How To Navigate Private Practice To Success

Episode 64How Artificial Intelligence Will Impact The Future Of Hearing Care (and the big warning signs for you)

Episode 63The Two Most Shocking Statistics In Private Practice Hearing Care

Episode 62The Secrets To Becoming “Entrepreneur Of The Year” With Dr. Nancy Duncan & Dr. Kelsi Mangrem

Episode 61In A World Of Fake Promises, How Do You Prove To Sceptics That You Really Are The Real Deal?

Episode 60The 5 Things You Need On Your Website That Will Attract New Patients

Episode 59Under The Hood: The Reality Of Owning A Private Practice: The Good, The Bad & The Ugly!

Episode 58The Most Important Place To Start: Defining & Building Your Private Practice Marketing Strategy

Episode 57How To Build A High-Performing Patient Referral Program

Episode 56The Holy Grail Of Localized Google Traffic That Nobody Is Focusing On

Episode 55The 8 Pillars Of Trust & How To Implement Them Into Your Private Practice With Phil Jones & David Horsager

Episode 54How To Win Friends & Influence Patients (In a non-sleazy way)

Episode 539 Smart Ideas You Can Ethically Steal From 3 Obscure Industries And Apply To Your Clinic

Episode 52Under The Hood: Two Top Audiologists Share What It Takes To Achieve A High-Performing Clinic In An Ever-Changing Economy

Episode 51Why Google’s New Algorithm Change Is Excellent News For Hearing Care Leaders

Episode 50The 3 Practical Lessons From Disney That You Can Apply To Your Clinic

Episode 49Alternative Revenue Stream Ideas And How To Implement Them Into Your Clinic

Episode 48The Ultimate Productivity Hack For Hearing Care Clinic Leaders

Episode 47Three Things You Can Easily Do To Protect Your Clinic From The Next Recession

Episode 46Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?

Episode 45The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content

Episode 44How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace

Episode 43How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades

Episode 42LinkedIn: As A Private Practice Owner, Is It Worth Your Time?

Episode 41The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]

Episode 40How To Encourage People To Choose You Earlier In Their Hearing Loss Journey, And Build A Pipeline Of Future Opportunities (Without Spending A Bean!)

Episode 39Control Yourself Like A Pro: Two Incredible Methods For Handling Stressful Situations

Episode 38How To Create 6 Months’ Worth Of Content In 90 Minutes (for less than $50.00)

Episode 37How To Adopt A Powerful Gifting Strategy That Will Delight, Wow & Increase Loyalty

Episode 36How To Become Impossible To Compete With By Pricing Your Plans For The Future

Episode 35Ways To Unleash Everything You Are & Become Everything You Want As A Private Practice Owner & Be Utterly Irresistible

Episode 34Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business

Episode 33How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read

Episode 32How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr

Episode 31How To Level Up Your Business By Making Vital Changes With Mike Michalowicz

Episode 30Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 2

Episode 29Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 1

Episode 28How To Run Smart Email Marketing In Your Private Practice With Nathan Littleton

Episode 27How To Be A Highly Productive Clinic Owner With Dr. Kelsi Mangrem

Episode 26How to Develop a “Talk Trigger” In Your Private Practice To Create A Powerful Word-Of-Mouth Strategy With Jay Baer

Episode 25How To Supercharge Your Front Desk Performance With Jerry Durham

Episode 24Can You Build a Successful “Lifestyle” Hearing Care Clinic? With Lori Losey Lovato

Episode 23The Formula to Innovate Your Practice Interview with Erika Shakespeare

Episode 22How To Become a “Self-Reliant Entrepreneur” with John Jantsch

Episode 21How To Create Human Experiences Through Technology with Kate O’Neill

Episode 20How To Tell Powerful Visual Stories Through Photos with John DeMato

Episode 19Exactly Where To Start in 2021 with Phil M Jones

Episode 18How To Systemize Your Clinic For Maximum Efficiencies with Dr Emily McMahan

Episode 17How Dr. Nancy Duncan Did Not Just Survive But Thrived Through The Pandemic

Episode 94
Should You Take Business Advice from Manufacturer Reps?

Episode 93
Under The Hood: The Truth About Having a Private Practice Business Partner

Episode 92
How to Sell a Set of Hearing Aids for $26,000!

Episode 91
What’s Oli’s Story?

Episode 90
Growing from YOU, to a CREW.

Episode 89
Top Tips for Onboarding New Front Desk Staff

Episode 88
The Two Business Thought Experiment, Operating Today to Build For Tomorrow

Episode 87
This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…

Episode 86
Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself

Episode 85
Under The Hood: Find the People, Find the Growth With Lori Lovato

Episode 84
David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains

Episode 83
Why You Should STOP Selling Hearing Aids, Immediately.

Episode 82
How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)

Episode 81
Under the Hood: Zero to Hero – Building A Successful Clinic With No Experience

Episode 80
3 Ways to Attract Younger Patients

Episode 79
The Five Stages of Awareness

Episode 78
The 3 Marketing Tricks to Warn Your Patients About

Episode 77
The Magic of Removing Your Rose Tinted Glass

Episode 76
Under The Hood: How to Manage “Wearing all the hats” Within Your Private Practice

Episode 75
I Call Your Competitors…

Episode 74
Viagra for Hearing Care Clinics: How to Keep Going When The Excitement Has Gone ..

Episode 73
Clinics That Thrive Understand This, Clinics That Struggle Do Not

Episode 72
Warning: The Truth May Hurt, But This Is The ONLY Way To Grow Your Clinic

Episode 71
What An Advertising Genius Can Tell You About Marketing Your Private Practice

Episode 70
Under The Hood: Building A Successful Private Practice In Canada

Episode 69
The Alternative Ways to Grow Your Clinic’s Revenue and Profitability…Without Acquiring More Patients

Episode 68
How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With

Episode 67
How Hearing Care Clinic Leaders Can Save Time While Being More Productive With CounselEAR President Brian Urban

Episode 66
You Ask, We Answer: Hearing Care Marketing Expert Answers The 3 Most Commonly Asked Questions

Episode 65
Under The Hood: Two Clinic Owners Discuss How To Navigate Private Practice To Success

Episode 64
How Artificial Intelligence Will Impact The Future Of Hearing Care (and the big warning signs for you)

Episode 63
The Two Most Shocking Statistics In Private Practice Hearing Care

Episode 62
The Secrets To Becoming “Entrepreneur Of The Year” With Dr. Nancy Duncan & Dr. Kelsi Mangrem

Episode 61
In A World Of Fake Promises, How Do You Prove To Sceptics That You Really Are The Real Deal?

Episode 60
The 5 Things You Need On Your Website That Will Attract New Patients

Episode 59
Under The Hood: The Reality Of Owning A Private Practice: The Good, The Bad & The Ugly!

Episode 58
The Most Important Place To Start: Defining & Building Your Private Practice Marketing Strategy

Episode 57
How To Build A High-Performing Patient Referral Program

Episode 56
The Holy Grail Of Localized Google Traffic That Nobody Is Focusing On

Episode 55
The 8 Pillars Of Trust & How To Implement Them Into Your Private Practice With Phil Jones & David Horsager

Episode 54
How To Win Friends & Influence Patients (In a non-sleazy way)

Episode 53
9 Smart Ideas You Can Ethically Steal From 3 Obscure Industries And Apply To Your Clinic

Episode 52
Under The Hood: Two Top Audiologists Share What It Takes To Achieve A High-Performing Clinic In An Ever-Changing Economy

Episode 51
Why Google’s New Algorithm Change Is Excellent News For Hearing Care Leaders

Episode 50
The 3 Practical Lessons From Disney That You Can Apply To Your Clinic

Episode 49
Alternative Revenue Stream Ideas And How To Implement Them Into Your Clinic

Episode 48
The Ultimate Productivity Hack For Hearing Care Clinic Leaders

Episode 47
Three Things You Can Easily Do To Protect Your Clinic From The Next Recession

Episode 46
Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?

Episode 45
The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content

Episode 44
How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace

Episode 43
How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades

Episode 42
LinkedIn: As A Private Practice Owner, Is It Worth Your Time?

Episode 41
The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]

Episode 40
How To Encourage People To Choose You Earlier In Their Hearing Loss Journey, And Build A Pipeline Of Future Opportunities (Without Spending A Bean!)

Episode 39
Control Yourself Like A Pro: Two Incredible Methods For Handling Stressful Situations

Episode 38
How To Create 6 Months’ Worth Of Content In 90 Minutes (for less than $50.00)

Episode 37
How To Adopt A Powerful Gifting Strategy That Will Delight, Wow & Increase Loyalty

Episode 36
How To Become Impossible To Compete With By Pricing Your Plans For The Future

Episode 35
Ways To Unleash Everything You Are & Become Everything You Want As A Private Practice Owner & Be Utterly Irresistible

Episode 34
Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business

Episode 33
How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read

Episode 32
How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr

Episode 31
How To Level Up Your Business By Making Vital Changes With Mike Michalowicz

Episode 30
Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 2

Episode 29
Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 1

Episode 28
How To Run Smart Email Marketing In Your Private Practice With Nathan Littleton

Episode 27
How To Be A Highly Productive Clinic Owner With Dr. Kelsi Mangrem

Episode 26
How to Develop a “Talk Trigger” In Your Private Practice To Create A Powerful Word-Of-Mouth Strategy With Jay Baer

Episode 25
How To Supercharge Your Front Desk Performance With Jerry Durham

Episode 24
Can You Build a Successful “Lifestyle” Hearing Care Clinic? With Lori Losey Lovato

Episode 23
The Formula to Innovate Your Practice Interview with Erika Shakespeare

Episode 22
How To Become a “Self-Reliant Entrepreneur” with John Jantsch

Episode 21
How To Create Human Experiences Through Technology with Kate O’Neill

Episode 20
How To Tell Powerful Visual Stories Through Photos with John DeMato

Episode 19
Exactly Where To Start in 2021 with Phil M Jones

Episode 18
How To Systemize Your Clinic For Maximum Efficiencies with Dr Emily McMahan

Episode 17
How Dr. Nancy Duncan Did Not Just Survive But Thrived Through The Pandemic

Episode 16
How To Never Lose a Patient Again with Joey Coleman

Episode 15
How to be at the Cutting Edge of the Hearing Care Industry with Stephen Shapiro