The Podcast for Private Practices That Want to Stay Ahead of the Game
From interviews with the world’s smartest private practices through to best-selling authors, round-table discussions and much more
It feels like somebody that has poured gasoline on the fire that has been slowly impacting hearing care, resulting in things changing faster than they ever have before.
The question is, how are the smartest clinics in the world reacting to these changes, how are they continuing to grow their businesses and attracting new patients through all of the noise?
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. From interviews with successful private practice to reveal what they’re doing right now, through to best-selling authors sharing their expertise and applying it direct to the world of hearing care.
This podcast is for private practices that want to stay ahead of the industry, spearhead change, grow their clinics and ensure that tomorrow is brighter than today for their team, their patients and their bank account.
Every conversation is hosted between speaker, author and entreprenuer Phil M Jones, and hearing care marketing expert, Oli Luke.
Episode 45The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content
Ever since we started The Business of Hearing podcast we wanted to conduct th...
Episode 44How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Have you noticed how difficult it is to recruit excellent hearing care profes...
Episode 43How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades
In this episode, I’m going to share the three high-impact (yet simple) action...
Episode 42LinkedIn: As A Private Practice Owner, Is It Worth Your Time?
If you're someone who never thought LinkedIn was a good platform for private ...
Episode 41The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]
Welcome to the most practical podcast you're ever likely to listen to. That's...
Episode 40How To Encourage People To Choose You Earlier In Their Hearing Loss Journey, And Build A Pipeline Of Future Opportunities (Without Spending A Bean!)
If there was a way to encourage people to choose you earlier in their hearing...
Episode 39Control Yourself Like A Pro: Two Incredible Methods For Handling Stressful Situations
In this podcast, first female F-14 Tomcat pilot turned speaker and best-selli...
Episode 38How To Create 6 Months’ Worth Of Content In 90 Minutes (for less than $50.00)
What if there was a way to create 6 months' worth of content (that will actua...
Episode 37How To Adopt A Powerful Gifting Strategy That Will Delight, Wow & Increase Loyalty
Giftology takes the concept of giving gifts and whizzes it up with a thoughtf...
Episode 36How To Become Impossible To Compete With By Pricing Your Plans For The Future
In this podcast, Oli shares the simple but powerful way to create service-fir...
Episode 35Ways To Unleash Everything You Are & Become Everything You Want As A Private Practice Owner & Be Utterly Irresistible
There are many parallels between physician marketing and Tinder and it's almo...
Episode 34Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business
There are many parallels between physician marketing and Tinder and it's almo...
Episode 33How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read
Have you ever spent ages trying to write something for your website, blog or ...
Episode 32How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr
Do you consider yourself to be a leader, or a hearing care professional who r...
Episode 31How To Level Up Your Business By Making Vital Changes With Mike Michalowicz
In this direct yet witty podcast episode we're joined by best-selling author ...
Episode 30Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 2
Part 2 - The world of private practice is changing rapidly with many obstacle...
Episode 29Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 1
The world of private practice is changing rapidly with many obstacles being t...
Episode 28How To Run Smart Email Marketing In Your Private Practice With Nathan Littleton
Sharing his expertise on how you can intelligently use email marketing to gro...
Episode 27How To Be A Highly Productive Clinic Owner With Dr. Kelsi Mangrem
In this episode, Dr. Kelsi Mangrem shares how she manages a heavy workload a...
Episode 26How to Develop a “Talk Trigger” In Your Private Practice To Create A Powerful Word-Of-Mouth Strategy With Jay Baer
Did you know that some of the best brands in the world DON'T advertise? That'...
Episode 25How To Supercharge Your Front Desk Performance With Jerry Durham
In this episode, we talk to licensed Physiotherapist and champion of 'front d...
Episode 24Can You Build a Successful “Lifestyle” Hearing Care Clinic? With Lori Losey Lovato
In this interview, Lori Lovato shares her journey and how she has built a pri...
Episode 23The Formula to Innovate Your Practice Interview with Erika Shakespeare
"Consistently good service is no longer a “USP” – practices need to innovate ...
Episode 22How To Become a “Self-Reliant Entrepreneur” with John Jantsch
In this episode, marketing consultant, speaker, and author John Jantsch was i...
Episode 21How To Create Human Experiences Through Technology with Kate O’Neill
"Kate O'Neill’s most recent book is Tech Humanist: How You Can Make Technolog...
Episode 20How To Tell Powerful Visual Stories Through Photos with John DeMato
In this interview, Phil talks to branded lifestyle portrait, virtual/live eve...
Episode 19Exactly Where To Start in 2021 with Phil M Jones
"As Co-Founder and Chairman of Orange & Gray, Phil M Jones has worked with he...
Episode 18How To Systemize Your Clinic For Maximum Efficiencies with Dr Emily McMahan
"In an industry where systemizing and adding real structure is rare, how coul...
Episode 17How Dr. Nancy Duncan Did Not Just Survive But Thrived Through The Pandemic
"Is it possible to not only survive as a hearing practice during a pandemic, ...
Episode 16How To Never Lose a Patient Again with Joey Coleman
"Joey Coleman helps companies keep their customers. In this ‘Expert Interv...
Episode 15How to be at the Cutting Edge of the Hearing Care Industry with Stephen Shapiro
"Since leaving the consulting world, Stephen Shapiro has authored six books o...
Episode 14How to Create Iconic and Distinctive Patient Experiences with Scott McKain
Scott McKain is a globally recognized authority on how organizations and prof...
Episode 13How to Create High-Quality Video Content That Attracts Patients With Dr. Jana Emola-Austin
"The most successful practices are those who continually look to learn and th...
Episode 12The Key Lessons Behind Building a $5m Private Practice with Dr. Sunni McBride
"If you have aspirations to build a successful multi-million dollar private h...
Episode 11How To Create Legacy in Your Life & Business with Codi Shewan
"Codi Shewan's work helps us to understand and redesign what legacy means and...
Episode 10Should You Put Your Prices on Your Website? The Biggest Lessons on Transparent Pricing from Dr. Melissa Segev
"If you’ve ever wondered what the blueprint for success in hiring and trainin...
Episode 9The 3 Ways to Unlock Hidden Revenues Tied Up In Your Patient Database
"In this episode, Phil and Oli discuss the low cost and no cost marketing pra...
Episode 8How The Hearing Care Industry Can Create Powerful Content with Melanie Deziel
"As one of the finest minds in content creation, Melanie Deziel knows the pow...
Episode 7How to Protect Yourself from OTC and Online Retailers as a Private Practice
"In this episode, Phil and Oli talk candidly about whether hearing care profe...
Episode 6How Dr. Tracy Board has Built a Thriving Clinic Through a Simple yet Effective Patient Referral System
"Do you have a methodical, well-oiled process for gaining referrals? Does eve...
Episode 5The 3 Biggest Mistakes That Most Hearing Care Clinics Are Making Right Now
"In this episode, Phil and Oli share their insights on what they feel are the...
Episode 4How The Hearing Care Industry Can Improve Organizational Performance with Alan Stein, Jr.
"Alan Stein Jr shares how companies can utilize the same approaches that elit...
Episode 3How To Launch “New Technology” Without Being a Manufacturer Show Pony
"In this first “Phil & Oli” episode, we hear them discussing their thoughts o...
Episode 2How to Build The Ultimate VIP Experience for Patients with Dr Julie Hubik
"There are two types of people in the hearing care industry – business owners...
Intro EpisodeWelcome to The Business of Hearing
"‘The Business of Hearing’ Podcast is for private practice hearing care clini...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold