The Podcast for Private Practices That Want to Stay Ahead of the Game
From interviews with the world’s smartest private practices through to best-selling authors, round-table discussions and much more
The #1 Marketing Podcast for Private Practice Hearing Care Clinics
The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market.
Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.
The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.
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Episode 133 – The Marketing Lessons That You Can Borrow from Prime Hydration
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 132 – How This Husband & Wife Team Have Built an Incredible Practice
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 131 – 5 Ways to Use ChatGPT (Artificial Intelligence) In Your Practice #2
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 130 – How Restaurants Set “Perfect Buying Conditions” [Borrow This Lesson for Your Practice]
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 129 – Weird and Unique Physician Marketing Strategies
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 128 – Front Desk Mastery (Have Your Front Desk Listen to This!)
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 1275 Things That Every Practice Leader Should Delegate
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 126Going From Strength to Strength With Dr. Emily E McMahan
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 1259 Questions to Transform Your Life
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 124What Does A Boutique Hearing Care Practice Look Like?
Every Industry can be broken into three segments, Mass, Niche & Luxury. In th...
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Episode 123Under The Hood: Reminiscing & Revolutionizing Private Hearing Healthcare
Dr. Nancy Duncan interviews Dr Melissa Segev of Audiology Associates, they ta...
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Episode 122How To Buy A Competitor Without Any Debt
In today's podcast Oli discusses how you can obtain/purchase a competitor to ...
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Episode 121Apple Are Entering The Hearing Care Market
Apple released information about a new “Hearing Aid Mode.” Today Oli looks at...
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Episode 120My Weird High Performance Habits
Oli shares three high performance habits that have allowed him to increase hi...
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Episode 119The Quickest Ways to Find Hidden Cash In Your Practice
Uncover hidden revenue streams in your practice. Join Oli as he reveals secre...
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Episode 118How To Be Victorious In Private Practice (Pardon The Pun)
Another thought-provoking podcast, Dr. Nancy Duncan is joined by Dr. Jill Dav...
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Episode 117Where to Look for Eye-Watering Growth in 2024
If you’re dreaming BIG, then this episode is for you. Today Oli shares a uniq...
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Episode 116The Monumental Marketing Swing That Is Happening Right NOW
This episode is the combination of analysing months worth of data, trends and...
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Episode 115Climbing The Mountain Of Growth On An Everest-Like Scale
In this Under The Hood Dr. Nancy Duncan interviews Robbie Davidson of Davidso...
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Episode 114Don’t Ignore The Red Flags With Dusty Potter.
In this episode, I interview Dusty Potter, a marvellous Hearing Instrument Sp...
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Episode 113I’m Never Eating Before A Massage Again!
In this episode, I share two things that will attract more opportunities, and...
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Episode 112Do You Have A Leaky Bucket?
In this episode, I share the six big areas where most practices are losing mo...
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Episode 111Under The Hood: Getting all of your ducks in a row with Erica Person
In this episode, Nancy interviews Dr. Erica Person who created Flex Audiology...
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Episode 11023 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #4]
In this episode, Oli shares the final part of a 4-part series that details 23...
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Episode 10923 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #3]
In this episode, Oli shares the third part of a 4-part series that details 23...
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Episode 10823 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #2]
In this episode, Oli shares the second part of a 4-part series that details 2...
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Episode 10723 of the Smartest (and Most Original) Ideas from Private Practice in 2023 [Part #1]
In this episode, Oli shares the first part of a 4-part series that details 23...
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Episode 106Improve Your Patient Experience with Deaf Queen Boss Kellina Powell
In this episode Oli interviews Kellina Powell, author of 'Everyday I Am Just ...
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Episode 105The Three M’s That Will Save You A Fortune!
In this episode Oli shares a marketing formula that will help you to formaliz...
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Episode 104The BIG Lessons From 2023
In this episode Oli recaps all of the challenges the hearing healthcare indus...
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Episode 103Hiring Audiologists – The Light At The End Of The Tunnel.
In this episode Oli explains his predictions for hiring audiologists in the n...
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Episode 102The Customer Avatar Myth
In this episode, Oli Luke shares why creating a customer avatar is not the ri...
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Episode 101There’s So Much BS in this episode (BS-Brad Stewart)
In this episode we speak with Brad Stewart an important figure in the hearing...
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Episode 100If Not Now, Then When?
With all of the challenges that the hearing care industry has faced this year...
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Episode 99The Future of Hearing Technology with Laurel Christensen
In this episode we interview someone who we’ve wanted on the Business of Hear...
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Episode 98Why do Physicians Refer to Costco?
In this super short episode, we look into why Physicians refer patients to Co...
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Episode 97The Automation Conundrum
In a world where automation is seen as the holy grail of business efficiency,...
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Episode 96The One Thing That Will Exponentially Improve Your Clinic’s Success.
If there’s one thing you can do to exponentially improve your clinic’s succes...
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Episode 95The Audiologist Shortage – Are We Doomed?
Why is there an audiologist shortage right now and what can be done about it?...
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Episode 94Should You Take Business Advice from Manufacturer Reps?
Who you take advice from is a make-or-break business decision, so knowing who...
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Episode 93Under The Hood: The Truth About Having a Private Practice Business Partner
Business partners…are they a good thing? In this episode, Nancy is joined by ...
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Episode 92How to Sell a Set of Hearing Aids for $26,000!
If you’ve read that title and thought “wtf?” then you’re in the right place. ...
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Episode 91What’s Oli’s Story?
You might find this a complete waste of time, as this episode isn’t about hea...
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Episode 90Growing from YOU, to a CREW.
Cost or investment? This podcast contains Oli’s real-life advice to a private...
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Episode 89Top Tips for Onboarding New Front Desk Staff
Having trouble finding the right front of desk staff? This episode will certa...
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Episode 88The Two Business Thought Experiment, Operating Today to Build For Tomorrow
In this episode we introduce you to the Two Business Thought Experiment, whic...
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Episode 87This Clinic Receives 20 Times More Traffic than the Average Clinic, but There’s More to the Story…
Quality over quantity – it really is the secret source of success. In this ep...
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Episode 86Struggling to Identify the Next Steps: The Most Powerful Question to Ask Yourself
As business owners, we all have a huge flaw. So big in fact, it creates a mis...
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Episode 85Under The Hood: Find the People, Find the Growth With Lori Lovato
Find the people, find the growth is a mantra most entrepreneurs will resonate...
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Episode 84David vs. Goliath | Four Competitive Advantages That You Can Flex against Manufacturer Owned Chains
In this episode, I’m going to share four things that you can do to protect yo...
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Episode 83Why You Should STOP Selling Hearing Aids, Immediately.
My intention with this episode is to alert you of the real changes that are h...
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Episode 82How to Find $100,000 Hidden in Plain Sight (Within Your Clinic)
In this episode, I’ll share the two key places within your clinic where you c...
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Episode 81Under the Hood: Zero to Hero – Building A Successful Clinic With No Experience
In this episode, Nancy is joined by fellow private practice owner, John Chaka...
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Episode 803 Ways to Attract Younger Patients
In this podcast Oli identifies the three key ways you can attract younger pat...
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Episode 79The Five Stages of Awareness
In this podcast, you’ll learn all about the ‘5 Stages of Awareness’ and how y...
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Episode 78The 3 Marketing Tricks to Warn Your Patients About
In this episode, I call out bad marketing practise within the hearing care in...
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Episode 77The Magic of Removing Your Rose Tinted Glass
In this episode, Oli shares his outsider observations and takes a look at two...
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Episode 76Under The Hood: How to Manage “Wearing all the hats” Within Your Private Practice
In this episode, Nancy is joined by fellow smart-cookie and private practice ...
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Episode 75I Call Your Competitors…
In this podcast, Oli puts a few random clinics answer machines to the test, a...
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Episode 74Viagra for Hearing Care Clinics: How to Keep Going When The Excitement Has Gone ..
In this episode, we identify the 3 types of hearing care businesses, which on...
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Episode 73Clinics That Thrive Understand This, Clinics That Struggle Do Not
In this episode, we identify the 3 types of hearing care businesses, which on...
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Episode 72Warning: The Truth May Hurt, But This Is The ONLY Way To Grow Your Clinic
In this episode, i'm going to share with you the one and only way you can gro...
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Episode 71What An Advertising Genius Can Tell You About Marketing Your Private Practice
This episode features advertising expert Rory Sutherland, as he and Oli discu...
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Episode 70Under The Hood: Building A Successful Private Practice In Canada
In this episode, Chris Arnold shares the good, the bad and the ugly of how he...
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Episode 69The Alternative Ways to Grow Your Clinic’s Revenue and Profitability…Without Acquiring More Patients
In this podcast, I’m going to share some practical real-world things that you...
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Episode 68How To Use The Theory Of Marginal Gains To Make Yourself Impossible To Compete With
In this episode, we discuss why marginal gains is a winning strategy and how ...
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Episode 67How Hearing Care Clinic Leaders Can Save Time While Being More Productive With CounselEAR President Brian Urban
In this episode we speak to President of CounselEAR, Brian Urban as he talks ...
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Episode 66You Ask, We Answer: Hearing Care Marketing Expert Answers The 3 Most Commonly Asked Questions
In this first Q&A-style format, expect to hear answers to YOUR 3 most commonl...
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Episode 65Under The Hood: Two Clinic Owners Discuss How To Navigate Private Practice To Success
In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private...
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Episode 64How Artificial Intelligence Will Impact The Future Of Hearing Care (and the big warning signs for you)
THIS IS YOUR WARNING. Artificial intelligence is here and WILL impact the hea...
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Episode 63The Two Most Shocking Statistics In Private Practice Hearing Care
Are you ready for this? Revealed within this podcast are two of the most shoc...
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Episode 62The Secrets To Becoming “Entrepreneur Of The Year” With Dr. Nancy Duncan & Dr. Kelsi Mangrem
In this podcast, Dr. Nancy Duncan is joined by Audiology "entrepreneur of the...
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Episode 61In A World Of Fake Promises, How Do You Prove To Sceptics That You Really Are The Real Deal?
In this podcast, Melanie Deziel and master of influence Phil M Jones show you...
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Episode 60The 5 Things You Need On Your Website That Will Attract New Patients
In this episode, you’re going to get a full breakdown of the 5 critical compo...
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Episode 59Under The Hood: The Reality Of Owning A Private Practice: The Good, The Bad & The Ugly!
In this second helping of "Under The Hood" with Audiologist and entrepreneur ...
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Episode 58The Most Important Place To Start: Defining & Building Your Private Practice Marketing Strategy
Aa marketing strategy is one of the hardest things to understand, never mind ...
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Episode 57How To Build A High-Performing Patient Referral Program
This episode is all about how you can build a patient referral program into y...
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Episode 56The Holy Grail Of Localized Google Traffic That Nobody Is Focusing On
Since forever, the holy grail of private practice marketing has been to 'reac...
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Episode 55The 8 Pillars Of Trust & How To Implement Them Into Your Private Practice With Phil Jones & David Horsager
In this podcast, we dissect the key points from Phil’s Book club interview wi...
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Episode 54How To Win Friends & Influence Patients (In a non-sleazy way)
Well, call me Austin Powers – because in this podcast, I’m going to share how...
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Episode 539 Smart Ideas You Can Ethically Steal From 3 Obscure Industries And Apply To Your Clinic
In this episode, we look at 3 obscure industries (that are not hearing care) ...
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Episode 52Under The Hood: Two Top Audiologists Share What It Takes To Achieve A High-Performing Clinic In An Ever-Changing Economy
In this episode, Nancy is joined by fellow audiologist and private practice o...
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Episode 51Why Google’s New Algorithm Change Is Excellent News For Hearing Care Leaders
This episode is dedicated to talking SEO, and what Google’s algorithm change ...
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Episode 50The 3 Practical Lessons From Disney That You Can Apply To Your Clinic
Magic is sprinkled over everything Disney does, especially on its customer ex...
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Episode 49Alternative Revenue Stream Ideas And How To Implement Them Into Your Clinic
Potentially one of the most interesting topics so far. With a mix of marketin...
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Episode 48The Ultimate Productivity Hack For Hearing Care Clinic Leaders
Want to get more done? Listen in on what has to be the ultimate productivity ...
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Episode 47Three Things You Can Easily Do To Protect Your Clinic From The Next Recession
In this episode we talk candidly about the looming recession and what you can...
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Episode 46Where Should Private Practice Be Investing Advertising Dollars Right Now: Google Or Facebook?
In this episode we share the results of a very specific experiement on the ef...
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Episode 45The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content
Ever since we started The Business of Hearing podcast we wanted to conduct th...
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Episode 44How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Have you noticed how difficult it is to recruit excellent hearing care profes...
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Episode 43How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades
In this episode, I’m going to share the three high-impact (yet simple) action...
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Episode 42LinkedIn: As A Private Practice Owner, Is It Worth Your Time?
If you're someone who never thought LinkedIn was a good platform for private ...
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Episode 41The Simple 47-Word Email That Has Been Responsible For Millions Of Dollars Of Upgrades [Step-by-Step Walkthrough]
Welcome to the most practical podcast you're ever likely to listen to. That's...
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Episode 40How To Encourage People To Choose You Earlier In Their Hearing Loss Journey, And Build A Pipeline Of Future Opportunities (Without Spending A Bean!)
If there was a way to encourage people to choose you earlier in their hearing...
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Episode 39Control Yourself Like A Pro: Two Incredible Methods For Handling Stressful Situations
In this podcast, first female F-14 Tomcat pilot turned speaker and best-selli...
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Episode 38How To Create 6 Months’ Worth Of Content In 90 Minutes (for less than $50.00)
What if there was a way to create 6 months' worth of content (that will actua...
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Episode 37How To Adopt A Powerful Gifting Strategy That Will Delight, Wow & Increase Loyalty
Giftology takes the concept of giving gifts and whizzes it up with a thoughtf...
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Episode 36How To Become Impossible To Compete With By Pricing Your Plans For The Future
In this podcast, Oli shares the simple but powerful way to create service-fir...
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Episode 35Ways To Unleash Everything You Are & Become Everything You Want As A Private Practice Owner & Be Utterly Irresistible
There are many parallels between physician marketing and Tinder and it's almo...
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Episode 34Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business
There are many parallels between physician marketing and Tinder and it's almo...
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Episode 33How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read
Have you ever spent ages trying to write something for your website, blog or ...
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Episode 32How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr
Do you consider yourself to be a leader, or a hearing care professional who r...
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Episode 31How To Level Up Your Business By Making Vital Changes With Mike Michalowicz
In this direct yet witty podcast episode we're joined by best-selling author ...
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Episode 30Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 2
Part 2 - The world of private practice is changing rapidly with many obstacle...
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Episode 29Future Of Private Practice – How You Can Protect Your Business Over The Next 12 Months – Round Table Discussion Part 1
The world of private practice is changing rapidly with many obstacles being t...
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Episode 28How To Run Smart Email Marketing In Your Private Practice With Nathan Littleton
Sharing his expertise on how you can intelligently use email marketing to gro...
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Episode 27How To Be A Highly Productive Clinic Owner With Dr. Kelsi Mangrem
In this episode, Dr. Kelsi Mangrem shares how she manages a heavy workload a...
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Episode 26How to Develop a “Talk Trigger” In Your Private Practice To Create A Powerful Word-Of-Mouth Strategy With Jay Baer
Did you know that some of the best brands in the world DON'T advertise? That'...
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Episode 25How To Supercharge Your Front Desk Performance With Jerry Durham
In this episode, we talk to licensed Physiotherapist and champion of 'front d...
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Episode 24Can You Build a Successful “Lifestyle” Hearing Care Clinic? With Lori Losey Lovato
In this interview, Lori Lovato shares her journey and how she has built a pri...
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Episode 23The Formula to Innovate Your Practice Interview with Erika Shakespeare
"Consistently good service is no longer a “USP” – practices need to innovate ...
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Episode 22How To Become a “Self-Reliant Entrepreneur” with John Jantsch
In this episode, marketing consultant, speaker, and author John Jantsch was i...
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Episode 21How To Create Human Experiences Through Technology with Kate O’Neill
"Kate O'Neill’s most recent book is Tech Humanist: How You Can Make Technolog...
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Episode 20How To Tell Powerful Visual Stories Through Photos with John DeMato
In this interview, Phil talks to branded lifestyle portrait, virtual/live eve...
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Episode 19Exactly Where To Start in 2021 with Phil M Jones
"As Co-Founder and Chairman of Orange & Gray, Phil M Jones has worked with he...
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Episode 18How To Systemize Your Clinic For Maximum Efficiencies with Dr Emily McMahan
"In an industry where systemizing and adding real structure is rare, how coul...
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Episode 17How Dr. Nancy Duncan Did Not Just Survive But Thrived Through The Pandemic
"Is it possible to not only survive as a hearing practice during a pandemic, ...
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Episode 16How To Never Lose a Patient Again with Joey Coleman
"Joey Coleman helps companies keep their customers. In this ‘Expert Interv...
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Episode 15How to be at the Cutting Edge of the Hearing Care Industry with Stephen Shapiro
"Since leaving the consulting world, Stephen Shapiro has authored six books o...
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Episode 14How to Create Iconic and Distinctive Patient Experiences with Scott McKain
Scott McKain is a globally recognized authority on how organizations and prof...
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Episode 13How to Create High-Quality Video Content That Attracts Patients With Dr. Jana Emola-Austin
"The most successful practices are those who continually look to learn and th...
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Episode 12The Key Lessons Behind Building a $5m Private Practice with Dr. Sunni McBride
"If you have aspirations to build a successful multi-million dollar private h...
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Episode 11How To Create Legacy in Your Life & Business with Codi Shewan
"Codi Shewan's work helps us to understand and redesign what legacy means and...
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Episode 10Should You Put Your Prices on Your Website? The Biggest Lessons on Transparent Pricing from Dr. Melissa Segev
"If you’ve ever wondered what the blueprint for success in hiring and trainin...
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Episode 9The 3 Ways to Unlock Hidden Revenues Tied Up In Your Patient Database
"In this episode, Phil and Oli discuss the low cost and no cost marketing pra...
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Episode 8How The Hearing Care Industry Can Create Powerful Content with Melanie Deziel
"As one of the finest minds in content creation, Melanie Deziel knows the pow...
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Episode 7How to Protect Yourself from OTC and Online Retailers as a Private Practice
"In this episode, Phil and Oli talk candidly about whether hearing care profe...
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Episode 6How Dr. Tracy Board has Built a Thriving Clinic Through a Simple yet Effective Patient Referral System
"Do you have a methodical, well-oiled process for gaining referrals? Does eve...
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Episode 5The 3 Biggest Mistakes That Most Hearing Care Clinics Are Making Right Now
"In this episode, Phil and Oli share their insights on what they feel are the...
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Episode 4How The Hearing Care Industry Can Improve Organizational Performance with Alan Stein, Jr.
"Alan Stein Jr shares how companies can utilize the same approaches that elit...
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Episode 3How To Launch “New Technology” Without Being a Manufacturer Show Pony
"In this first “Phil & Oli” episode, we hear them discussing their thoughts o...
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Episode 2How to Build The Ultimate VIP Experience for Patients with Dr Julie Hubik
"There are two types of people in the hearing care industry – business owners...
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Intro EpisodeWelcome to The Business of Hearing
"‘The Business of Hearing’ Podcast is for private practice hearing care clini...
Free (No Opt-In) PDF Download:
23 of The Best (and Most Original) Ideas Implemented by Private Practice Hearing Care Clinics in 2023
Includes:
📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors
🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)
