The hearing care industry is somewhat incestuous. Nearly every idea, every mailer, and every marketing campaign is swiped from each other, with many of the ideas always coming from within. With that in mind, we’re going to look at three obscure industries and review some of the biggest lessons that we can ethically “steal” from them and apply to our private practice hearing care.
The hearing care industry is somewhat incestuous. Nearly every idea, every mailer, and every marketing campaign is swiped from each other, with many of the ideas always coming from within. With that in mind, we’re going to look at three obscure industries and review some of the biggest lessons that we can ethically “steal” from them and apply to our private practice hearing care.
In this accompanying article to Nancy Duncan’s ‘Under The Hood’ podcast, we extract the 4 biggest lessons on how to achieve a high-performing private practice that Dr Nancy and Dr Julie discussed.
This article is dedicated to talking SEO, and what Google’s algorithm change means for your clinic, your website and your SEO. Plus, I’ll share the immediate actions you should take to start improving your SEO.
Disney is the master of magical experiences, especially when it comes to customer service. In this article, we reveal the 3 secrets for how they achieve this and apply them directly to your private practice.
This article is going to be a mix of the psychology of marketing and new revenue streams ideas, which combined, will explain how you can diversify the revenue streams within your clinic.
It’s not looking pretty out there, however, there are sure-fire ways to ensure you don’t get swallowed up by the chaos, and here they are…
It’s not looking pretty out there, however, there are sure-fire ways to ensure you don’t get swallowed up by the chaos, and here they are…
Where should you spend your precious advertising dollars, Facebook or Google? This article shares the results of an experiment we did that give you a clear and definitive answer.
Dr. Cliff AuD is by far one of the most recognizable faces in hearing care, and in this article we share his 3 most powerful secrets to creating great video content that makes true impact.
What if there was a way to utilize LinkedIn with the minimal amount of effort for the maximum amount of return…would you want to hear more?
Then you’re in the right place, as LinkedIn expert Beth Granger shares her 3 top tips for a private practice owner wanting to get started on this powerful platform.
In this article, I’m going to share the three high-impact (yet simple) actions that you can take right now that will increase the frequency of your patient upgrades without having to regularly run “new technology” campaigns or use reputation-destroying gimmicks.
Includes:
📈 A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
📹 How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors
🔎 How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business)
