Tools, Trainings, Help and Support for Independent Private Practices That Want to Attract More Patients, Run Smarter Businesses and Thrive in Today’s Fast-Changing World
Real Insights From Real People
Who Run Real Businesses
Proven High-Performing Marketing Templates in Your Inbox, Every Month.
The monthly newsletter that delivers the most actionable, tactical, and timely marketing templates that you actually need.
The Hub for The World’s Smartest Private Hearing Care Practices
There was a day that your biggest competitor was another private practice across town. But that’s changed.
Direct-to-consumer are aggressively advertising
Over-the-counter are trying to eat your dinner
And third party are devaluing your expertise
A revolution is happening whether we like it or not, and now more than ever do private practice need to stand up, be counted for and declare their importance in achieving better hearing for our communities.
Featured Articles
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The Two Biggest Risks of Offering the Jabra Enhance Plus Within Your Clinic
It’s finally happened. A product has reached the market from a well-respected technology brand that promises to be for the millions of people that are not yet ready to become prescription hearing a...
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How Website Data in the Hearing Care Industry Has Changed in 2021
If you’re serious about growth in 2022, then this big-picture data should be your goldmine to learn where your weak spots are, what changes you can drive into place, and where the hidden opportunit...
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Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me p...
Latest Podcasts
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Episode 34Why Physician Marketing Is A Bit Like Tinder & How You Can Swipe The Revenue-Increasing Lessons In Your Business
There are many parallels between physician marketing and Tinder and it's almost certianly not in the way you think. In this podcast, Oli reveals all.
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Episode 33How To Punch Your Personality Into Your Marketing & Write Copy That People Actually Want To Read
Have you ever spent ages trying to write something for your website, blog or social media, to read it back and think "gosh that's boring"... ...if so, then you're really going ...
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Episode 32How To Adopt A “Velocity Mindset” And Be A Brilliant Leader In Your Business With Ron Karr
Do you consider yourself to be a leader, or a hearing care professional who runs a business? In this episode, Phil is joined by author of "The Velocity Mindset" Ron Karr as they...
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.
The Inner Voice
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The 3 Things That Audiology And Hearing Associates Did To Grow Their Practice & Profits Year After Year
No one said it was going to be easy, but Erika is a shining example of how patience and persistence make an unbeatable combination for success.
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Surviving Financial Despair, Employee Theft, and 2020
While there have been many bumps in Nancy’s career, including financial insecurity and employee strain, Nancy looks back on her life with pride.
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How Alaska Tinnitus & Hearing Center Turned 2020 — One Of The Worst Years In Business History — Into A Productive, Profitable & Patient-Focused Success
With two practices in Anchorage and Eagle River and 5 members of staff, Emily is a shining example of how passion and perseverance can combine to achieve great things.
Outside The Box
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10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. ...
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The Lessons That You Can Learn From TINDER To Market To Physicians In A Post-COVID World
Tinder can teach us all a BIG lesson that will allow us to be much smarter when it comes to marketing toward physicians.
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Mike Michalowicz’s Advice on How To Grow Profitably and Permanently
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your busines...
