Tools, Trainings, Help and Support for Independent Private Practices That Want to Attract More Patients, Run Smarter Businesses and Thrive in Today’s Fast-Changing World
Real Insights From Real People
Who Run Real Businesses
Free Campaign: The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
The Hub for The World’s Smartest Private Hearing Care Practices
There was a day that your biggest competitor was another private practice across town. But that’s changed.
Direct-to-consumer are aggressively advertising
Over-the-counter are trying to eat your dinner
And third party are devaluing your expertise
A revolution is happening whether we like it or not, and now more than ever do private practice need to stand up, be counted for and declare their importance in achieving better hearing for our communities.
Featured Articles
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The Recruitment Puzzle: How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Here's the truth: the recruitment industry for hearing care clinics has changed. It's tougher than ever to get the right people, which means, doing what you can to stand out and be the clinic peopl...
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The Alternative Ways to Grow Your Clinic’s Revenue and Profitability… Without Acquiring More Patients
In this article, I’m going to share some practical real-world things that you can do to increase your average transaction value and to increase your patients’ frequency of purchase.
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[EMERGENCY] How Artificial Intelligence & ChatGPT Will Impact the Future of Hearing Care… And the Big Warning Signs for You
Brace yourself. I believe that this the most important piece of content that I’ve ever written (and this will become even truer over the months and years that follow). Things are about to get a who...
Latest Podcasts
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Episode 67How Hearing Care Clinic Leaders Can Save Time While Being More Productive With CounselEAR President Brian Urban
In this episode we speak to President of CounselEAR, Brian Urban as he talks us through how we can utilize tools to maximize efficiency.
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Episode 66You Ask, We Answer: Hearing Care Marketing Expert Answers The 3 Most Commonly Asked Questions
In this first Q&A-style format, expect to hear answers to YOUR 3 most commonlt asked questions, which are: 1. How to market intelligently with little or no budget. 2. What are t...
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Episode 65Under The Hood: Two Clinic Owners Discuss How To Navigate Private Practice To Success
In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Dr. Jana Emola Austin from Allison Audiology, as they discuss what it really takes ...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
Includes:
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold
The Inner Voice
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The 3 Things That Audiology And Hearing Associates Did To Grow Their Practice & Profits Year After Year
No one said it was going to be easy, but Erika is a shining example of how patience and persistence make an unbeatable combination for success.
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Surviving Financial Despair, Employee Theft, and 2020
While there have been many bumps in Nancy’s career, including financial insecurity and employee strain, Nancy looks back on her life with pride.
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How Alaska Tinnitus & Hearing Center Turned 2020 — One Of The Worst Years In Business History — Into A Productive, Profitable & Patient-Focused Success
With two practices in Anchorage and Eagle River and 5 members of staff, Emily is a shining example of how passion and perseverance can combine to achieve great things.
Outside The Box
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10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. ...
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The Lessons That You Can Learn From TINDER To Market To Physicians In A Post-COVID World
Tinder can teach us all a BIG lesson that will allow us to be much smarter when it comes to marketing toward physicians.
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Mike Michalowicz’s Advice on How To Grow Profitably and Permanently
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your busines...
