Tools, Trainings, Help and Support for Independent Private Practices That Want to Attract More Patients, Run Smarter Businesses and Thrive in Today’s Fast-Changing World
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Who Run Real Businesses
Proven High-Performing Marketing Templates in Your Inbox, Every Month.
The monthly newsletter that delivers the most actionable, tactical, and timely marketing templates that you actually need.
The Hub for The World’s Smartest Private Hearing Care Practices
There was a day that your biggest competitor was another private practice across town. But that’s changed.
Direct-to-consumer are aggressively advertising
Over-the-counter are trying to eat your dinner
And third party are devaluing your expertise
A revolution is happening whether we like it or not, and now more than ever do private practice need to stand up, be counted for and declare their importance in achieving better hearing for our communities.
Featured Articles
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How Website Data in the Hearing Care Industry Has Changed in 2021
If you’re serious about growth in 2022, then this big-picture data should be your goldmine to learn where your weak spots are, what changes you can drive into place, and where the hidden opportunit...
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Change The People, Or Change The People – Our Role In People Development
One of the first lessons I was ever taught when taking over the family business was to stay humble. Because of that, I can admit I’ve made many mistakes in running a hearing clinic. What makes me p...
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Is There A Diversity Problem In Hearing Care?
Diversity and race is a topic that is often much easier to shy away from. However, there’s a BIG problem and it needs highlighting, even if it’s uncomfortable. That’s because this article is ...
Latest Podcasts
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Episode 23The Formula to Innovate Your Practice Interview with Erika Shakespeare
"Consistently good service is no longer a “USP” – practices need to innovate to stand out, move forward and stay ahead. In this episode of the podcast, we hear from Erika Sha...
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Episode 22How To Become a “Self-Reliant Entrepreneur” with John Jantsch
In this episode, marketing consultant, speaker, and author John Jantsch was interviewed by Phil about his book and his key ideas for how practice owners can apply his simple dai...
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Episode 21How To Create Human Experiences Through Technology with Kate O’Neill
"Kate O'Neill’s most recent book is Tech Humanist: How You Can Make Technology Better for Business and Better for Humans. She was interviewed by Phil about her book and her k...
FREE WHITE-PAPER: Leading the Change: What the Smartest Private Practices Are Doing to Leverage OTC and Turn It Into a Competitive Advantage
With a wave of change approaching private practice, you may be wondering what you should do?
In this white-paper, you'll discover some of the different approaches that the smartest private practices in the US are utilizing to turn OTC into a competitive advantage, lead their communities, control the conversation and nullify any threats.
To download the white-paper, and receive all future white-papers and monthly marketing templates, then simply complete the form below and an email will land in your inbox in the next few minutes.
The Inner Voice
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Two Private Practice Leaders Share Their Views On OTC And How They’re Amending Their Offering To Deal With The Change
Dr. Jen Mayer from South Sound Hearing Center and Dr. Julie Hubik from Cornerstone Audiology were interviewed at the launch of the Jabra Enhance Plus to share their views on OTC...
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Is There A Diversity Problem In Hearing Care?
Diversity and race is a topic that is often much easier to shy away from. However, there’s a BIG problem and it needs highlighting, even if it’s uncomfortable. That’s beca...
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The Two Big OTC Marketing Opportunities Spotted In The Proposed FDA Regulations
On October 20, 2021, the FDA finally shared their proposed regulations around OTC for public inspection and comment. If you’ve not gone through it, I cannot blame you. It’s 33,0...
Outside The Box
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Mike Michalowicz’s Advice on How To Grow Profitably and Permanently
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your busines...
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Clint Pulver’s Advice on Building Lasting Loyalty in Your Team
On May 13th, our ‘Inner Circle’ members were joined by Clint Pulver as our newest ‘Book Club’ guest author to discuss how to create an organization...
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Jay Baer’s Advice on Creating a Powerful Word-of-Mouth Strategy
On April 8th, our ‘Inner Circle’ members were joined by Jay Baer as our newest ‘Book Club’ guest author to discuss how to create a powerful word-of...
