Tools, Trainings, Help and Support for Independent Private Practices That Want to Attract More Patients, Run Smarter Businesses and Thrive in Today’s Fast-Changing World
Real Insights From Real People
Who Run Real Businesses
Proven High-Performing Marketing Templates in Your Inbox, Every Month.
The monthly newsletter that delivers the most actionable, tactical, and timely marketing templates that you actually need.
The Hub for The World’s Smartest Private Hearing Care Practices
There was a day that your biggest competitor was another private practice across town. But that’s changed.
Direct-to-consumer are aggressively advertising
Over-the-counter are trying to eat your dinner
And third party are devaluing your expertise
A revolution is happening whether we like it or not, and now more than ever do private practice need to stand up, be counted for and declare their importance in achieving better hearing for our communities.
Featured Articles
-
Dr. Cliff AuD Shares The 3 Biggest Secrets Behind Growing A Successful YouTube Channel & How You Can Easily Replicate Them For Your Practice
Dr. Cliff AuD is by far one of the most recognizable faces in hearing care, and in this article we share his 3 most powerful secrets to creating great video content that makes true impact.
-
The Recruitment Puzzle: How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Here's the truth: the recruitment industry for hearing care clinics has changed. It's tougher than ever to get the right people, which means, doing what you can to stand out and be the clinic peopl...
-
3 Ways To Utilize LinkedIn And Positively Stand Out In The Hearing Care Industry
What if there was a way to utilize LinkedIn with the minimal amount of effort for the maximum amount of return...would you want to hear more? Then you’re in the right place, as LinkedIn expert Be...
Latest Podcasts
-
Episode 45The Secrets Behind How Audiology YouTube Star, Dr. Cliff AuD Filled His Private Practice Through Creating Video Content
Ever since we started The Business of Hearing podcast we wanted to conduct this interview, for one simple reason...In the Audiology world, Dr. Cliff AuD is legendary. And in thi...
-
Episode 44How To Recruit First Class Hearing Care Professionals In Today’s Highly Competitive Marketplace
Have you noticed how difficult it is to recruit excellent hearing care professionals these days? This podcast gives you all the insight into how you can make your clinic desirab...
-
Episode 43How To Pluck The Low-Hanging Fruit In Your Private Practice By Increasing The Frequency Of Patient Upgrades
In this episode, I’m going to share the three high-impact (yet simple) actions that you can take right now that will increase the frequency of your patient upgrades without havi...
Campaign Template & Training:
The High-Performing Upgrade Campaign to Send to Your 7+ Year ‘Stubborn’ Patients
Includes:
- A breakdown of how this high-performing upgrade mailer works
- The exact criteria of which patients should receive the campaign
- The ‘fill-in-the-blank’ templates and instructions
- Tips and tricks for maximizing response
Don’t worry – your information is 100% secure and will never be sold
The Inner Voice
-
The 3 Things That Audiology And Hearing Associates Did To Grow Their Practice & Profits Year After Year
No one said it was going to be easy, but Erika is a shining example of how patience and persistence make an unbeatable combination for success.
-
Surviving Financial Despair, Employee Theft, and 2020
While there have been many bumps in Nancy’s career, including financial insecurity and employee strain, Nancy looks back on her life with pride.
-
How Alaska Tinnitus & Hearing Center Turned 2020 — One Of The Worst Years In Business History — Into A Productive, Profitable & Patient-Focused Success
With two practices in Anchorage and Eagle River and 5 members of staff, Emily is a shining example of how passion and perseverance can combine to achieve great things.
Outside The Box
-
10 Tips for Maximizing Your LinkedIn Professional Branding That Hearing Care Professionals Need to Know Now
There is a misconception floating around that LinkedIn is just a place to frequent if you are looking for a new job. That is not the case anymore. ...
-
The Lessons That You Can Learn From TINDER To Market To Physicians In A Post-COVID World
Tinder can teach us all a BIG lesson that will allow us to be much smarter when it comes to marketing toward physicians.
-
Mike Michalowicz’s Advice on How To Grow Profitably and Permanently
On June 10th, our ‘Inner Circle’ members were joined by Mike Michalowicz as our newest ‘Book Club’ guest author to discuss how to grow your busines...
